Increase Search engine rank with on Page SEO
SEO stands for Search Engine Optimization.
To put it in plain and simple words, it is any activity which improves or attempts to improve the rankings in a search engine. For a clear understanding of SEO, know that it is a process that gets your website the required traffic from the free and organic search results from the search engines. In technical terms, we call it a marketing discipline that solely focuses on growing visibility in non-paid search or we also call it organic search. SEO has so many aspects related to it. Some of them are, how other websites link to your site, how well the keywords are placed on your page and whether your site is structured in a way that is good enough for a search engine to understand. SEO isn’t just about making your site align with the search engine algorithm, it is about making it good for the people too because these two things go parallel when you talk about search engine optimization, but today we will discuss about On Page SEO.
So let’s check out the types of SEO before heading into the details of the topic.
Types of SEOOn Page SEO – Those factors that contribute to your SEO rankings that are a direct result of your code from which the page or website has been made of. It is the front end coding practices that are responsible for search engine rankings. There are many factors responsible for the success of on page SEO, some of them which include are
Off Page SEO – Anything that is not the part of the on page coding or website design and contributes to SEO, is called off page SEO. A high quality and useful website has higher chances of mention from other websites or social media and more likely to be bookmarked and shared by like-minded readers. These factors contribute to the off page SEO rankings. Off page SEO is a good measure of how the world perceives that particular website.
Local SEO – people nowadays use mobile devices for searching local businesses. This concept helps your business stand out in SERPs. Factors that contribute into the local SEO are name, address, contact number and reviews posted by others. Once these conditions are met, your website can even rise above the organic search results and might even get listed in the carousel. That’s local SEO for you.
On Page SEO – What is it?If you intend secure the top spot in search engines, you cannot afford to neglect the on page SEO basics. Apart from getting the competitive key phrases done right, making a fantastic outreach, PR campaign and a fantastic link profile, you need to focus on optimization of your own site. This is primarily because this is in your own control. On page SEO can prove to be the foundation of success of your website or your page.On page SEO refers to optimization of two things:
Content of the pageHTML source codeIt is a combination of all the technical and content factors that makes your page the most relevant to the query made on search bar of the search engines. You can look forward to improving the following on your page’s source code:
Meta TagsTitle TagsMeta DescriptionsHeading TagsURL StringsAuthoritative ContentKeyword Targeted contentInternal and Outbound LinksImage OptimizationMobile responsiveness indexSite Load Speed (JavaScript Optimization)
Conclusion
Users typically spend around 10-15 seconds on your page and if the content doesn’t catch their attention, there is nothing that stops them from moving on to search a better page. So make sure you carry out these tweaks in your coding of the website and master that which is directly under your control. The list above list can be discussed beyond conclusion. But since these are the topmost points that need to be addressed, one should carefully execute it for a better performance and deliver a rich user experience.
Need help?
Come to us at Ready Steady Digital, a result oriented Digital marketing company in Noida India.