7 essential SEO factors to help SEO ranking of the website

Author: Naveen Dagla

Every business owner wants his business or website to rank at the top of the search engine, especially at Google & Bing, don’t you? Traditional marketing is sinking, and digital marketing is tomorrow. Each industry has a tough competition in the market to come up on the first page of the search engine result page. Search Engine Optimization (SEO) is a powerful weapon in digital marketing platform to obtain organic visibility in front of your target audience. SEO services is a proven methodology to channelize traffic towards your website without significant financial investment. The best SEO company in Pune India can help you to optimize your business website.

The most important on-page SEO tips to increase organic traffic for your business website:

  1. Keywords research:

Accurate Keyword research helps the search engines to find business website content related to a particular product or service. Build your keywords strategy intelligently; you can use free tools like Google keyword planner.

Find the keywords with a large search volume. Build a list of keywords and review it quarterly. The keyword strategy for local, national and international businesses is different in SEO services.

  1. Create quality content:

Research the topic around the product or service. Create content which is valuable & creates awareness about the problem which your product or service solves. When visitors like & share your content, then your website will get the authority from Google.

  1. Importance of social media:

Social media is one of the powerful channels where users interact with content & share, like, pin, tweet on social media platforms, which impacts the search engine results. Make content shareable by adding plugins on the webpage so readers can share the content quickly.

  1. URL using the targeted keyword:

The URL must be user-friendly for the search engine as well as readers. Always use the main keyword in the URL. This will help the search engine to find the right content while crawling for the results.

  1. Optimize page title:

The web page title is the important place for the search engine to look for the search term after website URL. Use the main search keyword along with the secondary keyword. Don’t forget to add the brand name in the page title.

  1. Clickable page description:

The page description is important when your website URL starts ranking on the first page of the search engine result. Include the main keyword in the first sentence of page description. The page description should be written in such a way that it should excite user to click on the URL. This will enhance the click-through rate.

  1. Images are important too!

Images play an important role in the search engine optimization process. The image with right ALT tags can be useful for search engine crawlers to know the intent of the content through keywords. Use main & related keywords in ALT tag.

There are many other search engine factors considered while ranking your website. However, these are the most important on-page SEO factors considered to rank your business web page.

To rank, the keyword on the first page of Google needs in-depth SEO knowledge, time & patience. Digital marketing company in Pune India can help the business owner to provide right SEO services & help rank the website in minimum time.