How To Convince Small Business Owners They Need SEO and Social Media Marketing

For the past decade, digital marketing has risen to become a sought-after and cost-effective technique to reach prospective customers and increase a business’ profitability. Indeed, white label social media platform and SEO reseller services and their likes have been an integral part of the marketing campaigns initiated by big companies. But the question is: do small business owners have enough reasons to use the same methods?

In this article, we are rounding up compelling reasons why small-scale companies should start utilizing SEO and social media marketing.

Your customers are on the internet

Nowadays, it’s hard to find someone who does not browse the internet. Every second, Google processes more than 40,000 search queries -- that’s 3.5 billion searches on a daily basis! And speaking of social networking sites, below are some strong stats:

Facebook: 2 billion active users

YouTube: 1.5 billion active users

Twitter: 340 million active users

Google Plus: 540 million active

LinkedIn: 450 million active users

Instagram: 700 million active users

Pinterest: 70 million active users

With this huge populace, you can be confident that your target customers are lurking somewhere on the internet.

SEO helps people find you online

The internet is indeed a vast virtual place. With the stats mentioned above, how can you make people find your sites? One way is through search engine optimization or SEO. That’s why it’s no wonder why services like SEO reseller services are always in demand among business owners. With the proper use of the right keywords, tags, and linking, you can make your portals appear on the upper echelon of search engine results.

Social media channels also act search engine platforms

To appear on the first page of search engine platforms like Google is an outstanding feat. But you should not also discount having a strong white label social media platform presence. As recent algorithms have improved the way people can search something on social media channels, big and small businesses have also initiated marketing campaigns that will make them easy to search on these pages.

Social media lets you engage with your customers directly

Business owners all want to achieve high loyalty from their customers. Several studies have shown that using social media is an efficient and affordable method of building relationships with your clients. Through social media platforms, you can engage with your audience directly and showcase a prompt customer service. All the efforts you have poured into your social media marketing campaigns will pay off by receiving greater satisfaction from your customers.

Your online portals help establish and foster brand authority

Your content on your website and social media pages reflect your brand and advocacy. If you regularly publish and professionally curate your content, it will send a strong signal to your audience and to your potential new customers. A well-maintained site will help them think how established your business is. Impressive figures like high shares and engagements will also make you stand out from your competitors.

SEO and social media marketing are cost-effective

Business would not invest in white label social media platform and SEO reseller services for no good reason. Despite the upfront costs, these marketing techniques yield a high return on investment. Increased engagement and traffic are proven to be correlated with increased profits.