India Water Purifier Market- The technologies available in the India water purifier market are gravi
The top two players, Eureka Forbes and Kent Ro system Ltd., held a dominant share of 65% in the India water purifier market in 2015. The consolidated market is expected to see the entry of several small and big companies, which spells hope for competition in the coming years, observes Transparency Market Research. "The promise of offering exceptionally services to the end users and making pure water affordable are the two key strategies being adopted players in the market," states the lead author of this research report.
According to the research report, the India water purifier market is expected to reach a valuation of US$4.1 bn by the end of 2024 as compared to US$1.1 bn in 2015. During the forecast years of 2016 and 2024, the overall market is expected to register a CAGR of 15.4%
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RO Purifier Technologies to Lead as it Ensures Maximum Purification
The technologies available in the India water purifier market are gravity purifier, RO purifier, sediment purifier, water softener, and UV purifier. Of these, the RO and UV purifying technologies are expected to show a strong growth rate as they have the ability to purify the water to the maximum level. Analysts have estimated that the RO purifier technology segment will progress at a CAGR of 18.2% during the forecast period. Reverse osmosis (RO) technology is extensively used for purifying water. It removes germs and other dissolved salts from water by using membrane technology.
The various end users of these technologies are industrial, commercial and household. The commercial and household segments will see a high adoption of water purifying technologies. Between the forecast period of 2016 and 2024, the household segment is expected to register a CAGR of 15.5%. The growing demand for affordable and portable water in Indian households is expected to play a critical role in shaping the trajectory of the India water purifier market.
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The three end users of water purifier technologies are the household, industrial, and commercial sector. In 2015, the household segment accounted for a share of 55% of the overall end-user segment. This segment is expected to retain its dominance in the coming years as the demand for affordable and clean water in India household continues to be on the rise. Additionally, the demand for commercial water purifier technologies and solutions will also gain momentum as several small shops, cafés, and public places in India are complying to government initiatives of creating an availability of purified water across the country.
The key players operating in the India water purifier market are Whirlpool India Ltd. Hi-Tech RO Systems, Essel Nasaka, Eureka Forbes, Kent Ro system Ltd., Godrej Industries Ltd., Panasonic India Pvt. Ltd., Brita GmbH and Kaz USA, Inc. The market is quite consolidated due to the presence few leading players. However, in the coming years, the competition is expected to get stiffer due to the introduction of several small and local players.