How Online Forms can Help Conversions

It's important for an online shop to gather customer feedback in order to improve sales and customer relations. There' an entirely new marketing strategy especially for shops that do not have face to face contact with their customers togather feedback. The secret is to use a third party software and select multiple choice questions with buttons. It makes it easier for the customer to respond. If you send a form asking question that requires written answers, they will close the window and continue on without completing your form. The secret to collecting feedback is to make it as quack as possible. Completing the form should only take a few seconds. Here is an example of a form that was crafted ideally:https://jannas.wufoo.com/forms/wan...e-your-sex-life/

We see here how it begins by asking a question "Want to Improve your Sex Life?" By inviting customers in with a query like this grab the attention and they'll want to read more to see what it involves. Another secret to completing customerfeedback surveys is to make sure there is something I it for the customer. Here we see the customer will benefit from a better sex life when they give feedback and also shop at the store. It's the perfect way to assure high conversations for your data collection efforts.

The main reason we want to use a third party site to collect feedback is because often the customer will not tell the truth if they know its the store directly asking for fear of being banned for shopping online again. The reality is this would never happen because the store will never risk their reputation, but part of proper marketing is to understand the psychology of the buyer. Also if we know it's a different place collecting the feedback then we can give a third view opinion because we are currently disassociated with the site. The multiple choice is hard to program and can be very costly but the befit of using software like Wufoo forms is that it can be done for free and simply added to an email program that sends the request 30 days after a purchase is made.

Another way to assure customers will complete a satisfaction survey is to offer a coupon upon completion of the document. Email them a 15% off coupon for the next purchase and this will accomplish 2 things: Firstly it will incentivize thecustomer to shop again, secondly the email from the store will land in the inbox to remind the customer where they made the original purchase from. There are millions of online shops and people often forget where they purchased. A two for one coupon is another great incentive because the bigger the discount, the more likely the customer will return in the future. It doesn't take a psychology major to figure this one out!

To Summarize:1. Make the form fast & easy to complete2. Ask an important question3. Use multiple choice radio button instead of written answers4. Make sure the customer has something to gain, for example reply with a coupon5. Use free software instead of expensive coding