5 Key Things to Know Before Choosing Illuminated Business Signs

Publicity is extremely important to make your business popular. There are many ways to promote your brand and no matter how advanced the online world is getting with each day, still there exists great importance of brick and mortar stores. In this respect, if you want to make your business sign board visible from far, illuminated signs can really promote your brand very well. No matter your store is located at a commercial street or a residential area, professionally designed illuminated signage can alone create the first impression and bring more customers to your store.

Although, illuminated signs can redefine your brand image and increase visibility, yet at the same time it can also look very unprofessional if you pick up any random design. To avoid such situations that can literally harm your brand reputation, you need to design business signage very carefully. You need to focus on every little detail about the signage so that it looks professional and gives you the best return on investment. For this, it is very important to assign this task to a professional sign maker or sign making agency that specialise in bespoke illuminated signage. The following tips are some of the important factors you must consider before choosing LED or illuminated signs for your brand or business. Let's have a look at these key considerations –

Look at the available Categories:

There is a wide range of lighting signs like neon plus illumination, fluorescent tube lighting, push through lights, Up-Lights, Down- Lights, halo effects and more. All these can be done on painted plywood, punched metal, fabrics, painted glass etc. Whatever category you choose you must be aware that the style complements your brand and business. Also, you need to focus on the area where it's going to be used, business premise etc. Don't forget to look into the budget.

Consider the Lettering Material:

When it comes to choosing the base material, you will find different options where you can apply your creativity to stand out in the crowd. Most common, plastic is preferred for its versatility and affordability. But apart from plastic, you can also look for the other materials that deliver a classy yet trendy look. For example, metal signage made from bronze, copper, brass or stainless steel are equally versatile and gives more opportunity to the 3D designing technology to make it look glamorous.

Browse Colour Pattern and Style:

When it is about LED or illuminated signage, colour and pattern play a very significant role. But before you consider the colour or pattern you must consider where it's going to be placed. For example, if your store is located at a very commercial street where there are other stores that too have LED signage; you must consider a more unique pattern or even colour to outstand. The sign should also match the style and colour theme so that it reflects your brand's idea to the customers.

LED or Neon- the better one-

When it is all about 'glow,' both neon and LED signs falls under the category of illuminated signage. But when it comes to construction both are different. Although there are different ways to light- up signs, LED-based signage is mostly preferred. They consume less power, are cheap and compliment almost any kind of signage. Neon signs, on the other hand, need a professional hand to produce the desired signage. Without a doubt, they are classy yet when the other benefits are considered, brands mostly preferred LED lighting.

Get Professional Advice:

Signage is one important thing of your brand where you cannot apply your DIY skills unless you have the proper skills of designing or constructing one. And also when it comes to the signs that have luminescence taking the help of a specialized sign maker is necessary. Professionally developed and efficiently installed signage builds a very good brand image.

Brownings LTD has attained a good reputation as one of the UK's leading sign making agency. The brand has an expert team of creative staff who are known to create both traditional as well as modern signage. The illuminated business signs constructed by Brownings are unique and help brands to shine.