5 Effective Ways to Increase Revenue via Mobile Video Advertising

Mobile video advertising is the fastest growing medium that has reduced the usage of other traditional communication channels drastically. Today, with the increased number of smartphone users, the mobile advertising industry has reached to the point where companies cannot afford to ignore or neglect this high-end medium. In fact, it has become the biggest chance for top brands to enhance brand awareness and earn more profits. According to a report of "Digital Vidya", around 70% of people remember what they see and hear on their mobile phones.

Though it is projected to be a big brand device, but it is beneficial for every business size. This small digital world is eventually becoming the most important part of online marketing as users have become accustomed to it.

Let’s have a look on 5 effective ways that help brands to enhance customer engagement and earn profits-

1. Clarify Your Goals

Before getting started, analyze how mobile video advertising will fit-in-your overall marketing strategy. Then analyze; who is your target audience? What is the message? Which communication platform to choose? What kind of marketing strategy to follow?

Once you have done clarifying your marketing goal, the next step is choosing the correct communication platform that effectively delivers your messages to your customers.

2. Choose a Platform

Once you have the clarity of the goals, it is time to choose a communication platform that suits your business requirement and budget. There are many platforms available to get started with, such as mobile banner ads, in-app advertising, moLotus- a mobile video customer engagement platform and native advertising etc. But a good knowledge of the cost-effectiveness of the platform is essential to broaden your chance of earning more revenue at a low-budget.

3. Measure Mobile Ad Performance

For an advertiser, tracking the ad performance is the most essential task to do. It becomes important for advertisers to know whether their ads are performing well or not. And here comes the biggest advantage of mobile video marketing platforms like moLotus. Using the real-time, automated & secured technology of moLotus, marketers can easily determine the performance and response rate of a particular ad campaign. And make the desired changes, if required.

4. Get personal with customers

Personalized communication between the brand & customer is extremely important. It keeps the customers retained & loyal. To maintain a personalized relation with customers, marketers can try moLotus, which is an interactive digital mobile video marketing platform. It enables the brands to send personalized and customized video messages directly into their customers’ mobile message box.

5. Prioritize customer service

Feedback is a great way to improve! Marketers must stay on top of the list by responding to all the queries of their customers. In order to keep connected with the customers, marketers should try mobile video messaging platform. These platforms have multiple call-to-action option like SMS, calls and URL, which help them to get appropriate feedback from their customers.

In a nutshell, mobile video advertising platforms like moLotus, IMO, ooVoo and few others have turned out to be the biggest opportunity for marketers to earn high margin profits and enhance customer engagement & brand awareness process.