The key to writing SEO content: 6 steps guide
While most SEO experts agree that content is an important part of the SEO strategy, there seem to be varying definitions of what "excellent" means, and even mixed ideas about the importance of writing. highly qualified content.
In addition, people may have very different strategies for writing "SEO-friendly" content. Some focus on users. Others focus on Google. Some have even gone so far as to say that the keywords are what make the difference in the creation of content that classifies. But is that really true?
There is no "secret sauce" to write SEO friendly content. In fact, SEO writers and normal content writers can often overcomplicate the process and get away from the final goal of the content... which is to help you (or your customers) make money! Despite the lack of secret sauce, you can follow 4 steps to satisfy the search engines.
Keep in mind that writing for Google will not be an essay that is necessarily optimized for generating email, or for sales, or for people to visit other pages of your site.
How to Write Web Copy for SEO: 4 Step Guide
Use your main keyword in the title of the page: This should be quite simple. If something is important, then the title of your page should include the most important topic (or keyword) to indicate what the page is about.
Use the most important keywords above in the website copy: the SEO experiments show a strong correlation with the rank and location of the keywords in the body of the blog article.
Use variations of keywords in your article: do not write an article with a keyword and expect it to be classified. Google wants a lot of signals that indicate the relevance of the content, so including variations of keywords is a way to show Google how you should understand your content.
Study competitors with good SEO content on the page: this is the best way to learn what Google is prioritizing. Search for the type of headings, the number of words, the use of bold and italics, the number of headings, the images, the alternative text, the video, etc. Add or remove approximately 15% of the content to vary from what is sorting a little AND BOOM, you go to the races.
So, what is the key to great SEO content? Well, the key to writing content that WORKS (that is, sells) is that you have to understand the details inside and outside of writing for both users and search engines. Doing so is more intuitive than you may think, as long as you understand some basic principles.
- Identify your exact audience
- Know why you are writing the content: it sounds simple, right?
3. Content writing for SEO is based on the study of data.
Once you have a solid understanding of what your audience is looking for and needs, it's time to support your data strategy. It's not enough to ASSUME that you know which keywords will best apply to your content... you have to provide data to support your claim.
This is where keyword research comes into play. If you have been doing SEO for some time, it is likely that you already have this process in a T. In any case, you will want to see data that:
Show that users are searching for your main keywords
It covers the competition of those terms.
Show that the search volume of these terms justifies your strategy.
This guarantees that you will not enter the content process blindly, or that you will waste time writing content that nobody is looking for.
- Create a content plan
- Know the best SEO practices on the page.
When it comes to "optimizing" your content, in most cases, it would be convenient to simply follow the best practices for SEO on the page. If your site as a whole is already optimized, there is not much more to do on your page or post to increase the SEO factor.
6. Test the SEO content. See what works and what does not!