Tips to Use IGTV for Growth of Your Business
IGTV, launched by Instagram, is the subject of discussion for a few months among the social media freaks. What exactly IGTV is, it can be understood with the own words of Instagram. On June 20, 2018, the date of launch of this new app, IGTV published a Press Release under the title "Welcome to IGTV", in which it said "we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit."
Apart from brief about IGTV, the above statement also shows that Instagram is also pushing for its top influencers. Mr. Nick Brucker, Founder & CEO at Sparq Designs, said in his article on Forbes, "IGTV is the new frontier of social media, and in an effort to promote the platform, Instagram is pushing for its top influencers to move or upload their content to the platform. Today’s social media consumer is hungry for their favorite influencer's next post."
No doubt, IGTV is great fun. But, the question in mind of a lot of individuals is how to use it for business purposes. Is it possible to use IGTV for marketing? Yes, of course, it is possible. Social media marketing works on the users’ engagements, and IGTV offers new ways of engagement. User’s engagement is an ideal way to get the growth in your business.
Here are a few ways, which you use to promote your business on IGTV.
1. Reuse Previously Published Video Content
With IGTV, you get an ideal opportunity to reuse your popular video content in a more effective manner. IGTV gives a new life to the video content. You can also repurpose the horizontal videos, which you have posted on Facebook and YouTube, or on the live stream recordings.
2. Adopt a TV Format Approach
IGTV itself is trying to be a more creative and professional-looking outlet. You can use this as a golden opportunity by creating the higher-quality, long-form video. You need to consider adding flair to your videos like soundtracks, voiceovers, cutaway footage or everything that could give it a TV-like feel.
This approach can be perfectly witnessed in a Korean beauty account named 'The King'. The videos of this account are short from one to four minutes and include the clips and interviews. But, the thing that is required to be noticed is how the background music has been added, and audio clips have been allowed to carry over, which gives the "TV" feel.
3. Add Tutorial Videos for Highlighting Product Features
A number of enterprises are using IGTV for integrating their products with instructional stuff such as how-to’s, tutorial videos and webinars. Videos to educate the users have always been good for the promotion of your products and services. They don’t get outdated till you do some major or relevant update in your products or services.
Your business goes to the next level when you teach something to your followers about something new. When you educate in an engaging way, the video gets the life. You can add humor or anything else to educate the audiences.
One of the best examples that can be taken is of a video by Lele Pons and Hannah Stocking. This video comprises of funny cooking class on how to make a sandwich with a wide range of ingredients. The video starts with humor, which makes people laugh at first, and watch the entire video. This is one of the perfect engaging videos and has earned more than 2 million views.
To Sum Up
The IGTV marketing methods mentioned above can be used to get a good follower base on Instagram SEO and to grow your business in an effective manner. You can work on many more aspects such as developing community with recurring shows, hosting Q&A to engage directly with the customer and a lot more.