Some Amazing Ideas for Abandoned Cart Emails - Learn and Get Started!

Cart Abandonment is one most major issues in the world of eCommerce. Isn't that? Let's assume that you are leading a successful store. After concluding, figuring out the inventory and revenues scales, you are finding out healthy traffic on your website and your customers raving about your products. Still, you could have the possibilities of lost sales. Guess how? Shopping Cart Abandonment.

Studies depict that 67.45% of online shopping carts are abandoned before the customer completes an order. This straightaway means that there is a drop in sales too! Zooming in to the depth, it was found that the Email Recovery Campaign is an effective way to recover sales and regain lost customers. Now, what are some essential characteristics of great abandoned cart emails?

Below shared are some remarkably great ways to drive sales and improve abandonment levels.

1. Creating abandoned cart emails is easy but do remember these two things. One important thing is to specify the item they have abandoned and the second is providing that specific link which will redirect them to that page where they can complete the purchase. You can add other site links as well.
2. Keep it short, simple and pretty. Keeping its visuals elegant, pump it up with some vibrant colors and compelling designs.
3. Give an eye-catchy or attention-grabbing subject line to your email so that the customer is forced to open and lookup that email once. Good images are equally important.
4. Offer enticing discounts to motivate their purchase decision. Many customers abandoned their cart cz' they might have found the price high from what they had expected. So trigger their buy decision by offering personalized discounts. Decide an amount, generate a discount code, and drop it in the abandoned cart email.
5. Knowing some HTML basics? Add some tweaks to email graphics and make it different from a regular boring email.
6. Reserve the cart items for a while. Guarantee your customers that the items are held in the cart for a limited time but may get out-stocked anytime. This will force them to buy the item as sooner as possible.

Apart from creating personalized and elegant looking cart reminder emails, you can opt for various available modules like Magento Abandoned Cart module, Prestashop Abandoned Cart module. This will help you in separating up the abandoned cart management in a simpler, well-organized and effective manner.

While some of the abandoners return to the website on their own, some return to check out the festive sales, while some only return after getting some kind of motivated by the seller. Therefore, you should opt for selective tactics that encourage customers to return to the site and finalize their product order. This way you will be able to reach out to those customers, most often via email only.

As a result, the higher your email capture rate is, the more emails you can capture and utilize for achieving a high conversion rate for your store.

However, most of the site visitors may abandon sites without providing any contact details. Therefore, you should implement smart strategies to follow up customers on their email address.

So, start recovering your site sales today!