Demand for probiotic foods and beverages will grow the market

What are Probiotics

Probiotics demand for food and beverages can grow its market. Probiotics are alive yeasts and bacteria and it is good for our health and good for the digestive system. In our body different kinds of bacteria lives, some are bad, and some are good and here are probiotics which are good for health it means good bacteria. It can find in supplements like yogurt.

Types of Probiotics

There are different kinds of probiotics but the main is only three, First is Lactobacillus which is found in yogurt and different fermented foods. It is beneficial for diarrhea patient and it can also help people who can’t digest lactose from milk. Bifidobacterium is finding in dairy products like paneer, curd, milkshake. It is mainly used in Irritable bowel syndrome patients. And last, Saccharomyces boardie is a yeast found in probiotics. It appears to help fight diarrhea and other digestive problems.

How Probiotics Works

Probiotics work as when you lose good bacteria which is helping to grow your metabolism it will again recreate it through antibiotics tablets and injections. It can work as a catalog like balance your body and a digestive system like maintaining good and bad bacteria inside your body.

By Hexaresearch Report, As functional ingredients, probiotics are used in cheese, milk, juices, cereals, nutrition bars, and infant formula. The global probiotics market size is expected to reach USD 66.03 billion by 2024. Demand for probiotic foods and beverages and animal feed is expected to keep the market buoyant in the forthcoming years.

Within the probiotic’s food and beverages segment, dairy products command major share. Yogurt and yogurt-based beverages are the most commonly consumed probiotic dairy products. On the other hand, demand for probiotic animal feed is expected to gain strength with rising need to enhance animal immunity and yield.

According to the National Institute of Allergy and Infectious Diseases (NIAID), prolonged consumption of probiotics containing Bifidobacterium and Lactobacillus strains helps in the treatment of cold and flu. Research studies have revealed that probiotics help cure ill health effects through mechanisms such as immunomodulation.

Hectic work schedule and fluctuating diet patterns lead to various health problems such as constipation and ulcers. Changing lifestyle and increased consumption of sodium-rich foods can cause gut infection. Probiotics help in restricting the growth of bad bacteria and enhancing immunity by improving gut health.

High prevalence of digestive disorders in U.S. and European countries have benefitted the demand in the global probiotics market. Consumer inclination towards functional food and beverages is expected to increase the demand in near future. Also, raising awareness about the effectiveness of probiotics in enhancing immunity is expected to benefit the global market. Countries such as China, Brazil, and India among others are making significant investments in probiotic products.

The global probiotics market is highly competitive. Companies operating in this market focus more on R&D activities to develop new products. Novel applications are developed by companies to strengthen their presence on a global scale. Companies are also entering into partnerships with local players to increase their products penetration and geographical reach.

Some of the key companies in the market include Arla Foods, Inc.; BioGaia AB; Danone; Danisco A/S; General Mills, Inc.; I-Health Inc.; Lallemand Inc.; Lifeway Foods Inc.; and Mother Dairy Fruit & Vegetable Pvt. Ltd.

For instance, in September 2016, BioGaia signed an exclusive distributor agreement with Phillips Pharma Group for selling the rights of BioGaia ProTectis drops, tablets, and Oral Rehydration Solution (ORS) in Ghana, Nigeria, and Kenya. Besides, companies are focusing on building their brand image and raising awareness regarding probiotics usage in the Asia Pacific region.

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