The Power of Local Languages

As Indians, not so proud though, our economy is the third-largest in the world. No doubt our GDP is rapidly multiplying, and most foreign companies are partnering with Indian brands, including startups, to expand their businesses and make a mark in India. Thanks to globalisation that has genuinely improved businesses across India and given opportunities beyond expectations. More fundamentally, it’s the spread of fast and cheap internet backed by the high penetration of smart phones that has helped businesses gain mass reach in India. In a scenario like this, language translation services play a pivotal role in helping companies to convey their message and vision to the large Indian populace who speak 22 diverse languages, and Hindi is the most spoken and national language of India.

Therefore, for any business, it has become imperative to hire Indian regional language translators to articulate their critical message to the vast audiences. Although there are many players already present online, providing language translation services, a human translator is unbeatable and thus irreplaceable. This growing need of translation services had even provoked Google to launch Google Indian language translator, which has recently come into the market by the name of Google home speaker. Apple’s Siri followed suit and now speaks many local languages, followed by another competitor Amazon’s Alexa that handles requests in Hindi like ‘jeera’, ‘namak’ and ‘atta’ while a user adds items on the shopping cart. These innovations have truly made communication easier, accurate and better.This wasn’t the case a few years ago. More fundamentally, it’s the spread of fast and cheap internet backed by the high penetration of smart phones that has helped businesses gain mass reach in India.

Research says that almost 60 per cent people living in the urban areas of India use Hindi to access the online content, whereas 80 per cent are non-English speakers, and not so surprisingly, 127 million Indians prefer to use content in local languages. This reflects that local Indian languages will play a significant role for businesses to magnify their reach in India. TYCC stands as one of the fastest growing PR agencies in India offering best translation services in Delhi and many other cities. Apple’s Siri followed suit and now speaks many local languages, followed by another competitor Amazon’s Alexa that handles requests in Hindi like ‘jeera’, ‘namak’ and ‘atta’ while a user adds items on the shopping cart. These innovations have truly made communication easier, accurate and better.This wasn’t the case a few years ago.

Also, local languages have started pulling all the attention due to the increasing number of internet users who have surpassed the English speakers. Thanks to the Digital India campaign for improving internet facilities and steering the focus, more towards local languages. These netizens have only grown over the years and will further expand in the coming years. Thus, for businesses, it is very important that they understand the nuances of highly complex local languages and quickly adopt the new innovations in translation business. Because only then they would be able to deliver the best to their customers and make a unique place in their hearts.