Wi-Fi Analytics Market - Growing Demand for Wi-Fi Analytics Solutions from Hospitality Industry

The global Wi-Fi analytics market was valued at US$ 2,793.7 Mn in 2017 and is expected to expand at a CAGR of 14.6% from 2018 to 2026, according to a new report published by Transparency Market Research (TMR) titled "Wi-Fi Analytics Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026". Asia Pacific is expected to hold the dominant revenue share, with the market in the region expanding at a CAGR of above 16%. The global Wi-Fi analytics market is mainly driven by its strong demand from the hospitality industry and growing adoption of cloud based models

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Growing adoption of SaaS based models, and strong demand for Wi-Fi analytics solutions from hospitality industry driving the market

Wi-Fi analytics offers an easy option to study, understand, and analyze the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions. The emergence of Wi-Fi analytics has assisted several industries and sectors in enhancing their services and offerings by studying the propensities of the consumers. Governments have become aware of the need to study the demographics and tendencies of the populace before initiating new plans, projects, or policies. Moreover, Internet of Things (IoT) technologies such as waste management, smart homes, and smart cities also rely on Wi-Fi analytics for data insights. Furthermore, businesses have become aware of the need to conduct data analysis before planning and strategizing their moves. This has helped in the growth of the Wi-Fi analytics market globally.

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5G rollout on Wi-Fi and installation of Wi-Fi hotspots in various countries play an important role in the expansion of the Wi-Fi analytics market

The Wi-Fi analytics market can be segmented based on deployment, end-user, application, and region. The deployment segment is classified into on premise and cloud/SaaS model. The cloud/SaaS model type is significantly popular among users. Within the application segment, marketing and advertising tends to hold the largest market share in terms of revenue.

Cloud/SaaS Model segment to expand rapidly during the forecast period

The Wi-Fi analytics market can be segmented based on deployment, end-user, applications, and geography. Based on type, the Wi-Fi analytics market has been segmented into on premise and cloud/SaaS model. The demand for cloud based model is due to its lower cost as even small coffee shops or a mid - size restaurant can easily subscribe to it without putting pressure on their monthly budget and it entails zero management from the customer’s end. Also, cloud based models require zero maintenance from the customer, thus reducing huge maintenance costs involved.

Retail and Hotels/Restaurants/Motels to be major revenue generating segments in 2026

Based on end-user, the Wi-Fi analytics market has been divided into retail, automotive, hotels/restaurants/ motels, stadium, airports, enterprises, hospitals, government, and others. In terms of application, the market has been divided into marketing and advertising, network management, and access control and security management. Marketing and advertising is expected to hold the largest market share in 2026. This growth is due to the growing awareness about Wi-Fi marketing. Various brick and mortar stores are now deploying location based analytics solutions to promote and advertise their product offering. In fact, today all the big retail stores, restaurants, hotels, and coffee shops have their Wi-Fi marketing strategy in place.