MELBOURNE, AUSTRALIA – 13th FEBRUARY 2019 – KALÒN Sneakers Official Launch.

Australia has seen a revolution in the sneaker space in recent years, with boutique outlets on the rise and a fan base which is very loyal to a brand. Evelyn Garlaounis saw that there wasn’t much choice when it came to a local sneaker label that provided styles that were not stereotyped by gender, so she founded KALÒN SNEAKERS to fill the void. "The sneaker scene has really exploded in Australia, and being a long time sneaker head I saw the opportunity to follow my passion" says Evelyn.

KALÒN SNEAKERS is a fresh Melbourne based sneaker label that creates cutting edge designs for their lifestyle sneaker. "I wanted to create designs which were not locked into the old men’s and women’s styling mindset, the concept is outdated" says Evelyn.

The Tipping Point – The day KALON was born

Late in 2016 the founder was walking through a major shopping centre in Melbourne looking to buy a pair of sneakers that were stylish, comfortable and could be dressed up or down. Fast forward four hours and all that had been found aside from sheer frustration were highly priced sneakers and any style or color she wanted just wasn’t available in the women’s sneaker range.

They got in the car empty handed and the first words she blurted out were "That's it!!, I'm done with this, I’m going to design and make my own sneaker that anyone can wear, It shouldn’t matter if you're a woman or man, gender shouldn’t play a role, I don’t care and neither should anyone wanting a sneaker". Her husband just thought it was a throw away comment, well it turns out she wasn’t kidding, Evelyn started putting pen to paper to design a sneaker from scratch that was stylish, could be dressed up or down, came in a range of sizes and didn’t have to define women or men. And here she is in 2019 achieving exactly what she set out to do, she hopes you enjoy wearing your KALON's as much as she did bringing them to life.

There is a different level of respect for local and boutique labels and KALÒN SNEAKERS is a label to watch out for, keeping it sleek and simple is their KALÒN Originals which is the first of many designs that will be coming out of the KALÒN creative team, "I wanted to get the first design just right, it’s taken just on 3 years to get to this point, dozens of samples and sleepless nights until I was completely happy with the final sneaker" says Evelyn.

The result is a sneaker which is clean, ultra modern and can be dressed up with a pair of jeans or to lounge around in your track pants, "that’s exactly what I wanted in the sneaker, my passion is making sneakers which are stylish, functional and not stereotyped by gender’ says Evelyn. The KALÒN Originals have really hit the mark here.

KALÒN SNEAKERS launches on the 13th FEBRUARY 2019 and Pre-Sales have been massive, "I honestly didn’t expect the volume of pre-sales so we must be doing something right" says Evelyn.

Evelyn is also a new mum, her daughter Sienna was born in December 2018, "juggling the demands of launching a business and being a new mum is busy to say the least, and my little girl gives me all the inspiration I need" says Evelyn.

For more just head to www.kalonsneakers.com