Global Cognitive Media Market

Author: Nilesh Ghadge
Global Cognitive Media Market was valued US$ 406.31 Mn in 2017 and is estimated to reach US$ 2049.50 Mn by 2026 at a CAGR of about 22.42% during a forecast period. The Global Cognitive Media Market is segmented by component, organization size, deployment mode, technology, application, and region. Based on the component, the Global Cognitive Media Market is divided into Solutions and Services.The cognitive media market by deployment type is segmented into cloud and on-premises. Technology segment is categorized into deep learning and machine learning and natural language processing. Based on the application, the global cognitive media market is classified into customer retention, content management, security management, and network optimization recommendation and personalization predictive analysis. Geographically, global cognitive media market is spread by North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa. Automation of workflow in the media sector, an increasing demand for specialized content creation, deployment of cognitive computing for contesting for detecting illegal content, increasing number of start-ups in the media industry using artificial intelligence is some of the major drivers for the cognitive media market. Cognitive media applications offer customer retention, predictive analysis, content management, network optimization, recommendation and personalization, security management. Furthermore, lack of regulations and standards in the increasing unstructured data together with lack of artificial intelligence skilled experts for assisting in the integration of cognitive solutions are limiting the growth in the cognitive media market. The content management application segment is expected to hold the largest market share in the global cognitive media market. Major media firms are adopting artificial intelligence technology for the content management application for enhanced customization and personalization, which helps to lead customer engagement. By organization size, small and medium-sized enterprises segment is expected to grow at a higher growth rate. Growing demand for enhanced content for publicizing and automated workflows in the small and medium-sized media enterprises and the adoption of artificial intelligence based technology, which provide powered solutions for media accelerates the growth in the cognitive media market. North America is valued to hold the large market share in cognitive media market owing to increased investments in the cognitive media market. Growing demand for artificial intelligence technologies for various applications, such as content management, personalization, and recommendation, network optimization, customer retention, predictive analysis is driving the growth in cognitive media market by North American enterprises media. Key profiled and analyzed in the report Microsoft, Google, AWS, Adobe, IBM, NVidia, Salesforce, Baidu, Crimson Hexagon, Veritone, Bytedance, Acrolinx, Zeta Global, Kitewheel, Clarifai, Axle.ai, Albert, Kenshoo, Spotad, Valossa, Emarsys, Soundhound Inc., Video Intelligence, MiQ, Phrasee, NewsRx, and Trend Kite. The Scope of the Global Cognitive Media Market Global Cognitive Media Market, By Component • Solutions • Services

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