Using Corporate Videos to Promote Your Company’s Products and Services
Companies often invest in corporate videos to broadcast their brand message to the relevant audience. These kinds of video assets can serve a variety of functions including sharing an organization’s vision, as well as informing potential clients about specific products and services. Further, video can be used to enhance the sales process, share thought leadership information with insights from executives, and even provide demonstrations of a solution or product being used by a customer. Corporate video production can also include training videos for updating the skills of current, new, and prospective employees.
If you plan on shooting videos as part of your company’s overall marketing strategy, here are some steps to follow:
Have a Clear Plan
The purpose of making corporate videos is to inform, engage, and influence your target audience about your products and services. To do this effectively, you must consider the specific needs of the audience and align your video content and presentation accordingly. For instance, promotional videos meant for potential clients will be vastly different in both intent and content from educational videos meant for company employees.
You must also draw up a plan for publicizing the videos via your website, social media, and various other channels - both on and off-line.
Brainstorm for Ideas
In your creative brief, detail your reason for making the video and your intended message. Organize a brainstorming session to define meaningful, exciting concepts that are likely to resonate with the target audience on an emotional level. You also want to devise ways for executing these concepts quickly and effectively. That is essential for retaining audience interest and attention.
Collect Information
Research your video topic in depth for information that the audience will find interesting, relevant, and useful. Consider the marketing insights from your marketing team. Do short videos get more views than long videos? It will also help to research audience psychology. How do they consume information? In what ways can you command their attention? What can you do to make your video presentation more effective? What are your competitors doing right? How can you be different?
Prepare Script, Storyboard, and Shot List
Using the creative brief and the research information, write a script for the video. Sketch out the storyboard with the script’s narrative and dialogues. Prepare a short list detailing the number and type of shots you will require, the camera angles and movements you want to use, and any other information necessary for shooting the corporate video. Depending on what kind of video you are shooting, you may need to hire actors, scout for a good location, and contract a video production firm that can guide you throughout the production process.
Shoot and Edit the Video
Use high-quality video equipment to shoot the video and pay attention to the lighting, camera angles, acting, and directing. Prioritize getting first-rate footage; you can always edit that, whereas poor footage might necessitate going over-budget and reshooting the entire video. Once you have the footage you like, refine it with video editing software. You can also add sound effects, music, captions, starting titles, end credits, and more.
The videos may be the first introduction for many people to your company and as such it’s important to make sure the corporate videos are branded properly and produced in a professional manner.
NYC Video Pros is a professional video production company in NYC providing a flat-rate corporate video production solutions that allow any organization to leverage the power of video. To learn more about us, visit NYCVideopros/About.