How to be loyal to customers through a Smartphone app?
According to Adobe’s Digital Index 2013 online shopping data for Cyber Monday, online sales for the day increased by 16 percent year-over-year (YoY) to $2.29 billion. A record 18.3 percent of sales came from mobile devices, an increase of 80 percent YoY.
Today, most people use Smartphones as it offers many benefits to the users. Hence it is the favorite choice for the mobile phone users. Mobile Loyalty Program is an excellent program which can be used to encourage your loyal customers by offering rewards, offers, and discounts for them. It is a great choice for merchants who wish to treat their customer in a very special way. Because, by using a loyalty program in your business, you can provide more benefits to your loyal customers. It is the perfect time to encourage your loyal customers through Smartphone loyalty app.
What is a loyalty program?
All business owners need to maintain a good relationship with their customers. But it is not an easy task. As a business owner, you should offer certain benefits to your customers in order to increase their loyalty to your business. Through loyalty programs you can provide many advantages to your customers and this will increase your product sales and customer retention. It offers some reward points or loyalty points to your customers in order to buy your products or to do business with you regularly or to increase your brand awareness in the market, etc.
According to Jupiter Research, approximately 75 percent of consumers have at least one loyalty card.
These loyalty points are given to your loyal customers in the form of a plastic or paper card, which is similar to a credit card, debit card, or digital card. These loyalty cards are also known as rewards cards, point’s card, advantage card, club card, etc.
Loyalty program through Smartphone
According to the research, 47% of consumers wished more retailers offered mobile apps to collect and redeem loyalty points, and 47% would choose to shop at a store that offered mobile loyalty programs.
Attract all customers with impressive deals and offers by using an excellent Smartphone loyalty app. That means, you can allow your customers to download your loyalty programs through their Smartphone instead of carrying plastic or paper loyalty cards. You can send all deals and offers information to your customers through their Smartphone. So you can reach them without spending more time and money. This will rapidly increase the growth of your business and customer services.
You can provide multiple types of loyalty offers to your customers. Your customers can choose or use your offers based on their requirements. This way you can attract all types of customers. This will help you to maintain a strong relationship with your customers.
For example: An online store merchant sends his loyalty options to his customer Smartphone such as, reward points, offers, deals, discounts, vouchers, gifts, and happy hours. Now, if his customer needs discount means, he can choose that and purchase product to use that discount option. This will increase the product sales and also the customer attraction.
Hence, this program is also called as Customer Loyalty Program. Customer can receive more benefits from his business owner through this Smartphone loyalty app. This is a great and the best way for you to increase your customer loyalty and attract more new customers.