Powdered Soft Drinks Sales to Surge as Consumer Demand Exotic, Innovative Flavours- Finds FMI Study

Author: Vijay Kundekar

Consistent demand for on-the-go products complemented by their availability in various flavours, is anticipated to be the major push-pull factor impacting the powdered soft drinks market over the forecast period, resulting in a steady growth rate of 2.9% in terms of revenue between 2018 and 2027. In a recently launched market intelligence report, Future Market Insights estimates that, Latin America and Asia are hotspots for the growth of the powdered soft drinks market.

Demand for Exotic and Niche Flavours Driving Demand for Powdered Soft Drinks

Technology is the precursor in bringing about flavour innovation in the powdered soft drinks market. With rising consumer demand for exotic and niche flavours, manufacturers are paying special attention to deliver powdered soft drinks in newer and interesting flavours. Common flavours have now become boring in consumer perception, and no longer hold consumer attraction in the powdered soft drinks market. Also, manufacturers are increasingly including natural flavours and ingredients in powdered soft drinks, and marketing them as authentic and premium products. Moreover, a wide product portfolio in the powdered soft drinks market also enables companies to enhance their market presence and penetrate into untapped regions. Many companies have launched powdered soft drinks with the touch of innovative flavours, which helps them in getting major clients and better market share in the powdered soft drinks market.

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High Yield of Non-GMO Fruits Has Enabled Price Stabilization in the Powdered Soft Drinks Market

The powdered soft drinks market is highly dependent on the availability of fruits, as fruits are the raw material required to these produce powdered soft drinks. A decline in the production of fruits may lead to a limited production of powdered soft drinks, and might increase the price during a particular season or year. Non-GMOs give a better yield than the organic type, even in the worst conditions, and thus, can be used to bridge the gap between demand and supply in the powdered soft drinks market, globally.

  • Non-GMO fruits are widely used for the production of powdered soft drinks and concentrates. High yields of non-GMO fruits reduce the cost of fruits, and thus, are favored by manufacturers for the production of powdered soft drinks.

  • Also, the demand for non-GMO fruits all around the world has increased significantly as compared to organic fruits. The biggest factor for this shift is economic cost and decent yield, even after floods or frost have hit crops.

Rise in Demand for Powdered Concentrates Has Ultimately Opened a Bountiful Opportunity for Powdered Soft Drinks

There has been considerable demand for various types of concentrates in the food industry. The demand and availability of powdered concentrates will eventually lead to new opportunities for the powdered soft drinks market. Packaged baby food producers are nowadays using powdered concentrates instead of the fruits or vegetables that they mention on the product packaging. A natural and healthful option in powdered soft drinks will significantly entice consumers in buying them. Similarly, there has been a rise in the demand for powdered concentrates in the juice industry. An increase in the use of powdered concentrates in juices will lead to a corresponding growth in the demand for powdered soft drinks. Such an increase in business will positively impact the powdered soft drinks industry.

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Environmental Change Will Have a Fair Impact on the Powdered Soft Drinks Market

Uneven environmental conditions are shifting the food supply to a negative growth, which is causing the widening of the demand-supply gap and creating hurdles in the powdered soft drinks segment of various countries. As the major raw materials for powdered soft drinks are sourced through agriculture, unpredictable climatic changes often lead to fluctuating supply. For instance, in 2016, frost in Europe and Latin America, which destroyed a significant portion of the apple crop in Germany, Austria, Croatia, and Slovenia, mildly impacted the powdered soft drinks market. Severe climatic conditions such as excessive rainfall, extreme hot and cold weather, extreme or limited rainfall, and others, affect fruit production, and thus limit the production of powdered soft drinks.

Change in Consumer Approach towards Food with Regard to Innovation is Likely to Spur the Demand for Powdered Soft Drinks

Nowadays, consumers have taken a very innovative approach towards lifestyle. Some consumers are blending fruit pulp with powdered soft drinks, due to the natural sweetness and flavour of fruit pulp. The unavailability of exotic fruits is encouraging them to develop juice hybrid concepts, where powdered soft drinks are most sought after. Also, fruit-based ingredients such as powdered soft drinks are trending amongst consumers. The rise in the adoption of veganism and vegetarianism has also led to an increase in demand for natural food and beverages such as powdered soft drinks. Even though these factors are visibly having a low impact, the vegan and meat substitute culture will induce a very positive trajectory for the powdered soft drinks market in the future.

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