How Public Relation has Changed in the New Digital & Social Media Age!

We are in 2019 and it seems that everyone has access to smartphones in India. According to a study the smartphone users in India will increase rapidly and by the end of 2022, it will reach up to 500 million users in India. Everyday data pack is becoming cheaper and thanks to Reliance JIO, people from small town and villages also have access to internet data. Under Prime minister Narendra Modi Digital India, a lot of people have started using the internet for day to day workings. It clearly shows that the way the internet with mobile phones is reaching Indians, the whole PR is also evolving with technology. There are many Public Relation Agency in Delhi, but 2wenty7.Inc is the Best PR Agency in Delhi.

Those were the days when PR professionals used to send the release through Fax and we used to go to meet people personally and hand over the release. The relation with the journalist was so personal. PRs used to visit media houses daily to discuss and share the information. PR which is a desk job primarily used to be Field job as, people who used to do Media relation, used to be on the ground traveling from one media housed to another media houses. Now things have been changed and communication has become really smooth due to WhatsApp and other social media platforms. 2wenty7.Inc follows the same pattern that is why it is rated as the Top PR Agencies in Delhi.

As due to the boom of digitalization most of the brands are more concerned about their image online and which also created a space for public relation professionals to create an Image online. For an example for a restaurant just getting food reviews done by mainline newspapers are not going to be enough. Restaurants get affected by the Zomato ratings. If the ratings are high it directly affects the sales. In that case, Public relation professionals have to create zomato reviewers data and influence them to write well and rate well. This ultimately helps the brand generate better revenue. 2wenty7.Inc that’s why strategizes with modern techniques of Public Relation and hence is the Best PR Agency in Delhi.

The way people are getting empowered digitally, the conventional method of public relation is going to be changed completely. In another example let's consider a Fashion brand which is trying to establish their foot in the industry. Now because of the growing popularity of instagrammer's, Top PR Agencies in Delhi are tend to follow people with a high number of followers. Now the brand needs to see the visibility in the market, in that case, it's a duty of Public relation professional to try to reach the influencers and convince them to write well about the brand. This strategy also helps brand estimate the reach of the particular post which is incorporated by 2wenty7.Inc making it Best PR Agency in Delhi.

Every public relation agency today needs a good digital reach now in order to maintain the reputation online and it also helps the brand reach their target audience more quickly and more effectively. The best part is brand can calculate the number of people saw or liked or shared the post. Hence like every other profession it’s high time for Public relation professional to improve the way they work the add new tactics and plans in their operations.