How BigCommerce Has Changed B2B Online Retail Trend In 2018

Author: Amit Khurana

There are a large number of eCommerce platforms coming up these days, but BigCommerce is creating a huge difference in how customer segmentation works. Under this blog, we will discuss trending B2B online retail opportunities to be followed in 2018.

Let’s start with discussing the following topic;

Benefits of choosing BigCommerce over others eCommerce Platforms

Like every industry, even eCommerce is also getting benefitted with the digitization. B2B eCommerce is now considered one of the best models for wholesale dealers and even manufactures. The reason why we are focusing on BigCommerce more than any other eCommerce platform is that it has out-of-the-box offers to ease the workflow in the retail industry. It is a seamless and highly flexible platform, it is scalable and offers n-number of easily enjoyable benefits.

Take a detailed look at following benefits of this ultimate platform for B2B retailers;1). Flexible payment modes

BigCommerce offers a wide number of payment methods that never miss to benefit you. They have designed everything focusing on B2B retailers and has established all the payment modes that are easy to choose.

Here are few of their payment modes you can choose from:

  • They accept even offline payments like NET
  • You can use PayPal
  • Offers Free-shipping
  • If online payment is now possible, you can even pay in a retail outlet
2.. Customer segmentation is the best advantage

As compared to all other business modes, B2B retail organizations face more trouble with respect to the pricing and the merchandising requirements. Hence, it becomes more complex to segment the customers based on the price list.

BigCommerce has many inbuilt features for the same and that makes it more powerful for segmenting the customers with an ease and accuracy. It helps in offering the best competitive price to their customers by organizing them appropriately.

It is easy to sort potential customers through better pricing segmentation.

3.. They are Better at coding and this helps in better performance.

The reason why BigCommerce is preferred by a large number of B2B retailers is that they have really strong foundation code, so it has a good API, and this keeps on getting better because they keep it updated in regular intervals.

Through better code, they can easily customize everything according to the changing trends.

Why better coding in important?

The reason is; BigCommerce is good with connecting with many ERP, CRM, and accounting systems, math learning and at merchant end, it becomes easy to manage the whole business process using their existing work process. A developer who writes codes find it convenient to build high-end software for the target audience.

BigCommerce has SEO optimized framework, that is the best thing to use and also helps in mobile conversions. It is ‘Stencil’ that helps BigCommerce with faster loading, better performance, and ultimately helps in giving the best customer satisfaction.

4.. A plethora of B2B customization possibilities

BigCommerce is a wonderful platform that can be customized and extended at the same time depending on the various different business needs. You can actually modify your web design, can change the SEO, or any other modifications to meet your customer’s need in the best possible way.

5.. Make the most important information visible to B2B customers

As we already discussed that BigCommerce can segregate customers based on pricing and other categories, this segregation also allows customizing the information that your customer is seeing at first glance.

You can show the most relevant information to your customers with ease. Here are a few examples for the same;

  • Restrict some specific payment and shipping options to particular customer groups.
  • Display some specific product to specific customer category
  • Hide or show the payment options, shipping options according to the destination of the order or warehouse.

Last, but not the least.

6.. You can customize the Checkout out process

Unlike other popular eCommerce platforms, BigCommerce allows you to customize the checkout page according to the ease of customers.

Importance of customizing the checkout page- Checkout page is the place where all customers finalize their purchase details, adds their favorites to the cart, choose a shipping option, payment mode and finally confirms their orders. If you customize the checkout page according to target customers and allow them to complete the purchase without any hassle, you can gain a loyal customer. Few examples of what you can do for check out customization include;

  • Uploading the PDF of your customer’s purchase order during final checkout.
  • Letting them choose their preferable shipping and payment options
  • Saving all the purchase options.

With BigCommerce, both the content as well as the pricing can be customized easily and this makes the B2B online retail business easier like never before.

Conclusion

All these benefits of BigCommerce that we discussed today make B2B retail business much easier, and you will not be able to enjoy them while using platforms that don’t have so many customizing options. With BigCommerce, any kind of segregation and customization is possible. You can actually show the best you have got to your potential customers and achieve your business goals with ease.