How Magento Helps eCommerce Stores Make More Sales
In today’s world, people like to shop online rather than visiting the physical store. This makes it vital for businesses to have an online store to sell their products and services or simply lose out to their competitors. With the advancement in technology, the creation of an online store has become more affordable. Magento remains the most popular platform among entrepreneurs and developers alike to create a fully functional and responsive eCommerce store.
When it comes to eCommerce store development, Magento remains the top choice due to its flexibility, scalability, and easy integration with marketing tools. Hire a certified Magento developer who has decades of experience in creating niche solutions that can deliver 100% customer satisfaction with the rich user experience.
Magento – An Overview
Magento empowers thousands of retailers with its innovative and unique platform. The open source platform is pre-loaded with templates, responsive designs, and customized themes. These all together makes it an ideal choice for creating an eCommerce store. The latest version of Magento – the Magento 2.2.7 – was released on November 28, 2018, which features 30 critical enhancements to product security, over 150 crore code fixes and enhancements and over 350 community submitted pull requests. The platform is intrinsically optimized to generate more sales. Hire Magento application developers who are capable enough to deal with any level of complexity in Magento eCommerce designing and development.
Magento Features That Help eCommerce Store To Boost Sales
Hassle-Free Payment & Check Out Option - The Magento 2 payment functionality provides various payment gateways to make the checkout process hassle-free. The payment gateway acts as an intermediary between the customer and the credit/debit card processing service provider. The Magento payment gateway keeps a record of everything, from transaction info, payment details and more. All these records are then send to a payment processor.
The top Magento payment gateways include PayPal, Authorize.net, Realex Payments, and all debit and credit cards. Most of the time, the websites lose their customers simply because of their complex or time-consuming checkout process. Make sure your checkout process contains only the necessary information to make it seamless experience for all customers.
Behavioral Targeting – Every online shopper looks for a personalized experience and this has been made possible by Magneto due to its advanced features such as behavioral targeting. It helps to generate more leads and sales. Magento easily identifies the end user’s preferences and show them the exact types of products. It increases the chances of converting users into paying shoppers.
Seamless Shopping Experience – Shopping carts are abandoned on the online store more frequently than one can expect. It is one of the biggest problems faced by most eCommerce stores. In such a situation, the customer visits the competitor's site which offers an easy checkout process. Complicated checkout process = decreased number of sales. At the same time, it also affects the number of returning customers.
But, if your site is built over the Magento platform, it can significantly minimize abandoned shopping carts due to the presence of one-step checkout extension. This, in turn, makes it easier and faster for users to shop. The one-step checkout process enhances the user experience and leads to more conversions.
Top Magento Extensions That Boost Sales
CREARESEO - SEO forms a vital part of each online store. Looking to boost sales and increase profitability? Go for Magento! It's an SEO-ready platform that is sure to enhance the performance. It will help you deal with issues like duplicate content, unwanted 404 pages and so on.
ONE-PAGE CHECKOUT - As the name suggests, it safeguards the customer from going through the mind boggling process of 4-6 page checkout. This, in turn, lowers cart abandonment and attracts customers. It is best known to enable the SagePay payment method.
SOCIAL NETWORK INTEGRATION - Social media is not limited to connecting with friends or promoting your brand, but it can also boost your sales. The Social Network Integration extension fulfills this purpose and lets you maximize the sales out of customer engagement.
FOOMAN GOOGLE ANALYTICS - This Magento extension provides you with an added feature that helps you track AdWords sales. It provides you with better insights and can also help you boost your marketing campaigns.
DAILY DEALS - Flash sales attract a large number of buyers and increase your sales by leaps and bounds. This Daily Deals extension helps you list products of the day and make it available for 24 hours. This definitely attracts your target audience and boost sales.
Tips To Fix Common Issues To Boost Sales
l Be responsive
l Strategize your SEO
l Provide one page checkout process
l Provide good product description
l Activate site search function
l Optimize site speed
l Intuitive navigation
Magento platform provides retailers a robust system to help scale & grow their online business by integrating multiple extensions and solutions. When you hire magento application developers on hourly or full time basis, you get a team who are specialized in a wide array of industry verticals catering to all kinds of startups and small businesses.