MC Sports Active Rewards Loyalty Program Reaches One Million Members!

1888PressRelease - MC Sports announces enrollment of their millionth member in the companies Active Rewards Program; an immensely successful loyalty program powered by Preferred Market Solution's highly scalable and reliable Preferred Patron Loyalty technology.

Atlantic City, NJ - Powered by the Preferred Patron Loyalty system, MC Sports surpassed a major milestone with the enrollment of their millionth Active Rewards loyalty member.

"We are very excited to have enrolled our millionth member," said Ed Rix, VP of Marketing and Advertising for MC Sports. "Achieving this level of success would not have been possible without high-end, reliable and scalable technology, not to mention the resources necessary to manage it. Preferred Market Solutions, LLC and the Preferred Patron technology have effortlessly fulfilled these requirements. They have exceeded our expectations and provided us with a solution that has not only performed extremely well over the years, but has positioned itself as a mission critical component in our overall marketing endeavors. My hats off to them, their team, and the great program they provide."

The MC Sports Active Rewards program was introduced August of 2009 throughout their chain of sporting goods stores, in seven states, and was an immediate success. "We are very pleased with the outcome of the MC Sports Active Rewards program and we are proud it's our Preferred Patron technology driving that success," said Brett Perlman, Managing Member and Chief Marketing Officer of Preferred Market Solutions, LLC.

PREFERRED MARKET SOLUTIONS, LLC

Founded in 2004, Preferred Market Solutions (http://www.PreferredPatron.com) is a leading provider of Loyalty Marketing Software, Rewards Programs and Services. The company offers cutting-edge customer retention and loyalty marketing tools to marketing resellers and clients world-wide. Industries served include retail, automotive, hospitality & hotel, restaurant, healthcare, café, resort, golf and country club, salon & spa, college & university, gas station & car wash, health & fitness and entertainment. To find out more about Preferred Market Solutions Loyalty Marketing Software, Rewards Program and Services, please call 1-800-531-1108 or visit www.preferredpatron.com.

MC SPORTS, INC.

Built on a foundation of customer service, MC Sports has been outfitting athletes with authentic, brand name sports equipment, footwear, and apparel since 1946. Based in Grand Rapids, Michigan, the company operates 80 stores throughout the Midwest and is one of the few remaining privately held sporting goods chains in the industry. To find out more about MC Sports, please call 1-888-801-9159 or visit www.mcsports.com. To learn more about MC Sports Active Rewards Loyalty Program, visit MC Sports Active Rewards web site.