A Study on Unique Dating Website: How Does Zoosk Work?

Author: Naira Ness

The largest video streaming website today, "YouTube" started out as a dating website even before Tinder came into existence. There are many dating websites today giving you the assurance that you’re not alone in this world.

With all the new websites turning up these days, there’s an increased challenge for the users to find the right partner. But as all the website have their own perks, Zoosk is one such website that has mixed feature of old-school dating websites like search option like Match.com and a quick pass feature like Tinder.

Out of many such available platforms, Zoosk is one of the kind. Zoosk is often an overlooked app, before taking a look at ‘How does zoosk work?’, let’s read about ‘What is Zoosk?’.

What Is Zoosk?

Zoosk is an online dating website that started in 2007 and is available in 40 languages in over 80 countries. The website claims to be different than other dating apps and has proven that with many features that are not in other dating apps.

The Zoosk dating app is available on iOS and Android and also on Facebook. It started off as a romantic social network. It has various features that make it different from other dating websites. It claims to receive 3.8 million visits per month. In 2014, Zoosk implied a subscription model and although it started off recently, it boasts a 35 million registered members. Let’s throw some light upon ‘how does Zoosk work?’

How Does Zoosk Work?

Zoosk is relatively new than other dating apps but it has gained popularity because of its unique features. Tinder works on the ‘swipe to match’ motto whereas Zoosk has a more elaborate method for matches. Let’s find out how does zoosk work and its unique features.

It works on a "Behavioural Matchmaking" engine. It uses the app usage activity to help the users produce more accurate matches. These features, namely, ‘behavioral matchmaking’ and ‘smartpick’ make Zoosk stand out among other dating websites. This algorithm works like Amazon’s search that keeps a track of what you search for and what you click on and then recommends likewise.

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Zoosk has an easy Sign-Up process which is free. Zoosk also has a verification process which works as proof that the user looks exactly like the picture uploaded. This feature shows the authenticity of the website. It also offers two types of searches, Basic Search and Advanced Search which has filters and custom search options and the user can respond in three options "Yes", "No" or "May Be". It also has a Carousel mode which works on a similar format like Tinder which offers a rapid-fire Yes or No option by viewing just the profile picture of the other user. If you want to know more about Tinder, read our blog "How does Tinder Work?"

Zoosk gives a variety of dating options to the singles so they can be specific about their dating intents. Zoosk website also has blogs on Dating advice and other related topics. It also features the success stories of couples who’ve met on the Zoosk platform under ‘Zoosk couples’. Let’s have a few insights upon ‘how to use Zoosk?’ from the user’s perspective.

How does Zoosk Work for Users?