How one complete cycle of order takes place on Grubhub?

Author: Naira Ness

How does Grubhub work for couriers?

Being a food delivery app, delivery is an essential part of the business. Grubhub has a network of couriers that pick up orders from the restaurants and deliver them to the consumers.

Let’s understand how does Grubhub work for couriers

Step 1: That’s an order

As soon as a restaurant confirms an order, the courier stationed nearest to the location is notified about the order. The courier has to accept the order if it is possible for him to reach in time.

Step 2: Pick Up

After accepting the delivery request, the courier has to reach the restaurant as soon as possible. Once he reaches he has to pick up the order and update the same in this application. This helps the user to track their orders while on the way.

Step 3: Delivery and Tips

After the pickup, the courier has to reach the address assigned to the order. The couriers can contact the consumer in case of delays. They can also contact them for directions. Once they reach the delivery is to be done and the tips collected.

This is how one complete cycle of order takes place on Grubhub. With this, we understood how Grubhub works for the various components of its business.

Grubhub Pick Up

Grubhub also provides the Grubhub pick up service. It makes meals very accessible for the users. The user can order his meal through Grubhub pick up and they can pick it up when it is ready.

Once the user orders a meal online, the restaurant is notified of the order. Being a pickup order there are no couriers involved in the odder cycle. The restaurant keeps the order ready for the user to pick it up.

This makes it very simple to get your take away order and saves time. It reduces the user’s queue time and helps restaurants serve better. Grubhub picks up also gives immense exposure to the restaurants associated with the business.

What are the features that exemplify Grubhub’s success?

While understanding how does Grubhub work, it is very important to look into the features that make it user-friendly. For an on-demand online business model to succeed in the market, an excellent user experience is a must. What differentiates a food delivery application from the many others is the user experience. It is all about how easy it is to use. Let’s look into some of the features of Grubhub that assures simplicity and accuracy.

Consumer’s Application

The end consumer is the most important component of the business model. It is very important for the company to look into the user accessibility for the consumers. The following are the features that ensure great user experience in the consumer application:

  • Personal Account: the user can create a personal account on the application. Here, they can add their personal details, manage address book and add cards and other preferable modes of payments.
  • Restaurant Search: the application has a curated restaurant search with filter and sort options. The user can apply filters such as cuisine, location etc and sort the search based on their relevance, reviews or price for two.
  • Personalized Menu: on the consumer’s application, every restaurant has their menu. One can choose from the menu and add the preferred items to cart
  • Online Payments: consumers can pay for their orders via credit/debit cards, PayPal and various other modes of payment. This makes it accessible for the users to use the food delivery app.
  • Order Tracking: Grubhub allows the user to track their order with instant updates of the same. The user is notified every time the order reaches the next level. While the order is on the way, the accurate GPS system lets the user track the exact location of the courier.
  • Contact Information: the users can contact both the restaurant and the courier for updates. In case of some instructions, the user can call the concerned person and do the required.
  • Ratings and Reviews: the consumers can rate and review their orders and update customer satisfaction. The users can rate their orders out of 5 stars and leave reviews about the same.
Courier’s Application

Other than the user, the couriers use the Grubhub Courier’s application. This application needs to be simple to use because the deliveries might be delayed because of the difficulty faced by the couriers. The ensure efficiency of the deliveries the user experience for the delivery person should be excellent. Let’s look into the features which ensure simplicity of the application:

  • Personal Account: the courier can create a personal profile on the application and manage his orders. Here the courier can manage his completed orders, ratings and preferences
  • Take an Order: The application sends push notifications to the courier everytime an order is placed in a restaurant nearby him. These location-based notifications help the courier to accept orders as soon as possible.
  • Accurate GPS service: the application provides an accurate GPS service for the couriers. The consumers set a location of their delivery address, the couriers can access the same through the GPS system. This makes it very easy for them to deliver orders to the areas not familiar to them.
  • Contact Information: the courier receives the contact information of the restaurant and the consumer. In case of delay or when he is not able to find a location, it is easy for him to contact the concerned person.
  • Complete an Order: the application allows the courier to complete an order in the app. They can update the order status as ‘delivered’ and rate the consumer as well. It also allows the courier to review the consumer.
Restaurant Dashboard

Restaurants operate on a dashboard provided by the company. There are several features of this dashboard that allows the restaurant to manage several orders at a time. Let’s look into these features and how they contribute to Grubhub’s success.

  • Point-of-Sale Solution: Grubhub’s dashboard allows the restaurants to calculate the sum total of the items purchased in an order. This point of sale solution helps the restaurant to make accurate and hassle-free transactions.
  • Send Requests to Couriers: Once a restaurant confirms an order, a request is sent to the couriers stationed nearest to the restaurant. This courier system has given exposure to many restaurants who couldn’t afford or manage their own delivery system.
  • Accounting and Reports: the dashboard allows the restaurants to generate bills and invoices for the orders online. Grubhub also sends invoices to the users who request for the same. It also stores the data of the orders completed by the restaurant. This makes accounting super simple for the restaurants. It also allows the restaurants to view reports of the deliveries done monthly or quarterly.
  • Customer Support: The restaurants can provide customer support to the users through the dashboard. The users can contact the restaurant for updates and instructions and the restaurants can respond to the same. This also provides as an interacting interface for all the parties involved.

How does Grubhub make money?