Mobile video advertising is the latest digital marketing trend in 2019
Marketers are always in a lookout for the next big thing. And, the next big thing has already marked its presence – mobiles!
Today, this small hand-held device has taken customer acquisition & engagement process to a new level where, users are 24x7 browsing for their favorite stuff, even on the go. In fact, as per the recent study of Interactive Advertising Bureau, "72% of mobile users prefer receiving ads on their mobile phones". Since mobile has become the perfect customer engagement medium, mobile video advertising is looked up as the latest digital marketing trend in 2019.
Let’s have a look on the checklist that defines why mobile video advertising is going to be the biggest trend in the coming future :-
1. Personalization
Top brands like Samsung, TATA, Proton, Panasonic, Isetan, CIMB Bank, HSBC, L’Oreal, Tokio Marine and American express etc., have started realizing the power of personalized content. Therefore, they have started sending more customer-centric messages and interactive multimedia mobile videos to their customers via moLotus- a personalized and interactive mobile digital video messaging platform. This revolutionary automated platform sends unlimited personalized video messages directly into the customers’ mobile message box. It helps marketers to hold the customers’ interest, herding them to the purchase gateway.
2. Automation
With the growing number of smartphones' users and technological advancement, everything is getting automated now. These days, top brands and marketers are using moLotus spam & fraud-free, data secured mobile video advertising platform, to automate their marketing activities. This platform helps marketers to run automated long-term campaigns for special festivals and occasions like birthdays & anniversaries etc. or, could automate the entire marketing process.
3. Small-Screen Customer Engagement
Due to unrestricted access to the mobile phone, users get to enjoy their favorite stuff on their personal small-screen platform. People find watching videos more convenient on their handsets than on desktops, laptops or TV. They find Smartphones, simple to use, easy to carry & reach at any moment of their choice. As customer engagement is more convenient via mobile phones, moLotus- a mobile video messaging platform is getting high popularity among the top brands and marketers. This cost-effective platform helps marketers to send unlimited automated greetings, messages, rewards and offers etc., directly into the user’s phone inbox; keeping them engaged.
4. Two-Way Interaction
The multi-channel approach is a proven way to boost customer engagement process, generate revenue and accomplish other business requirements. In order to run a successful campaign, marketers can try a platform like, moLotus- a breakthrough mobile video marketing platform that enables their customers to directly reach and share their feedback via multiple customer-interaction options such as SMS, callbacks and clickable link. Using moLotus, brands can enhance their customers’ life-time value and loyalty.
Hence proved, mobile video advertising is going to be the biggest digital marketing trend in the upcoming year 2019.
Nowadays, with mobile video advertising platforms like moLotus, brands and marketers are strengthening and transforming their marketing strategy and developing their business plan that is helping them molding their digital marketing face in 2019.