Search Engine Optimisation Basics with Dublin SEO Agency

If you’re in business, then you know how important that it is to make a good impression whether that is with your business cards, the livery on your vehicles or the uniforms that your employees wear, and even how they wear them.

But the thing about the assets that we mention above is that they are all visible, and presentation is tremendously important when your assets are visible. When those assets are concealed or hidden, whether deliberately or not, then perhaps it can be conceded that presentation is not as important.

The point that we’re getting to is that so many businesses spend thousands of pounds, euros and dollars on funky website designs without taking care of that most basic aspect – visibility. If no one can find your business online when they search for the products and services that you sell, particularly in your local area then what does it matter, how slick the site looks, how easy it is to navigate or how amazing the images in the carousel are?

What so many businesses overlook is plain and simple, bog standard visibility and showing up in the searches when you should show up. If you focus on this and get this right first, then everything else, including of course your design can be tweaked later.

With the greatest of respect to web designers, as one internet marketer famously opined most web designers haven’t made a cent on the internet, so while the aesthetics may or may not be important, you need to take responsibility for the success or failure of your business website, personally. Delegating this to someone who hasn’t done it before may not produce the result that your business needs.

In terms of getting started with improving the visibility of your website, one of the key tasks will be sitting down with the Google Keyword Planner, or some good keyword software and working out which keywords people in your local area use most frequently and in the largest volumes when searching online to find out information relating to the products and services that you sell.

Once you know this, you are in a much stronger position, and so you can seek to apply this SEO information in your marketing efforts, whether by building backlinks to your website, or simply by properly organising the onpage meta data on your website.

The next step is of course learning how to intelligently apply your knowledge about the keywords that could be important for your business, and this is by using these keywords in your webpages titles and H tags.

It is also very important to mention Google My Business or Google Maps listings as these can be an excellent way to get your business in front of your target market when they’re looking for the services that you offer. Quite commonly Google My Business listings show at the very top of the Google search results, and typically show localised listings for whatever the keyword search phrase may be that you are looking up.