SEO & Digital Marketing in Glasgow – Why Is SEO Important?

As a business owner you will clearly understand just how important footfall can be for a business owner. Open a café on a busy street with lots of people walking past all day every day, and it is likely that your café will be very successful.

However, were you to open that same café in a rural countryside with little to no passing traffic, then of course the business is going to struggle. It may even have to close because it isn’t generating enough income to meet the outgoings associated with running a business.

The secret to the success of a bricks and mortar business often comes down to one key factor – footfall. Equally so with online business ventures, and instead with a business website "footfall" now gets referred to as "traffic."

If your website doesn’t have a good rate of daily, weekly or monthly visitors, or eyeballs viewing the website, then no one is going to see your amazing special offers, the brand new products that have only reached the market that you’re selling first, or the cool new way that your website showcases the products that you sell.

If you don’t have traffic, then you can’t know what sells like hotcakes and what you should never sell again, because without traffic you can’t sell anything. You can’t even give it away, because without traffic there is no one to give it to.

If you’re starting to realise that selling online means showing up online first, then you’re beginning to understand the game. And the art of showing up or ranking your business on the major search engines like Google, Bing and Yahoo is known as search engine optimisation or SEO.

Search engine optimisation is a twofold process, educated by intelligent keyword research. Once you know your keywords then it becomes a process of doing whatever you need to do to rank your business website in the search engines for the phrases that draw the greatest number of monthly searches.

The best place to start is by applying your keyword research to your website, and then to begin to build up the strength and authority of your website with an educated and natural link building strategy.

If your goal is traffic or footfall, then your website simply must rank for the key phrases and search terms that people use when looking for the goods that you sell online. Of course, there are other ways than search engine optimisation that could be successful for your enterprise like digital marketing.

Very generally, digital marketing normally comprises paid advertising on the large PPC platforms like Google Adwords, Facebook Ads, Twitter Business and so on, and is designed to put your offer in front of your target market, whenever they use these platforms.

We would stress that all forms of marketing are normally beneficial for your business, and a successful approach usually combines more than one single marketing activity. However, in order to achieve the best bang for your buck, we would say that if you ignore search engine optimisation, it will likely be to your peril.