Legal Marketing Services Break Down SEO for Solicitors

Law firms are traditionally conservative in how they approach marketing, and online marketing in particular. Lawyers and Solicitors are often a conservative, sceptical bunch in general somewhat by nature, but we suppose this is also influenced by their experience of human nature through their profession.

When most solicitors hear about phrases like SEO or search engine optimisation, and connotations of black and white hat practices, they understandably become suspicious and run a mile. And while we understand reticence or reluctance to engage with things that you don’t understand, there is an answer, and that answer is to learn more.

In a profession where solicitors routinely bill thousands, more often than hundreds of pounds for their services, and where there are often hundreds if not thousands of searches each month on Google for your service, the reasons why you should avoid SEO are unclear at best.

What is more, as we already stated in a profession that is suspicious of most methods of marketing, not only internet marketing, then for some the barrier to entry or the strength of your competition may be very low. And as any online marketer knows where the professional fees are high, and the barrier to entry or competition strength is low, there can be a lot of money to be made by ranking your business at the top of the Google search engine rankings.

It cannot be denied that a large majority of the population uses Google to help them select the best service provider, whether you’re a dentist, a yoga centre or a dog walking service. Equally so with law firms, and what so many business owners don’t entirely understand is that when you choose not to compete with your competitors for those tops spots on Google, Bing or Yahoo what you are almost certainly doing, whether inadvertently or not is gifting those enquiries to your very same competitors.

For partners and proprietors in law firms, we would ask you to take a few minutes out of your day to consider how your business wins clients five years from now, and to assess if you feel that your business would become economically and financially stronger by developing a strong and authoritative presence online?

How long do you think that your business can ignore the internet for, before the internet and all of its users, decide to ignore you?

We will conclude by summarising the reasons why to consider developing an online marketing strategy for your business. First, the internet is the future and if you’re not showing up on the first page of Google for searches related to the services that you offer in your city, then your business is virtually invisible online.

According to Legal Marketing Services where the competition is weak, those who seek to adopt to new marketing methods first gain market share quickly. It is important to realise that if your business doesn’t show up when someone searches online for the service that you offer, then you are opting out.

We trust this has been a helpful overview of the reasons for law firms to investigate search engine optimisation further.