3 innovative ways to acquire customers and earn profit via mobile advertising

With the boom in Smartphone industry, its usage, and users both have grown, hugely. Infact, Mobile Advertising has emerged as the most crucial marketing tool to acquire customers, generate leads and maximize profit. According to a report of "invespcro", a person’s maximum time is spent, using Smartphone and its apps. This growth is remarkable, as 58% of users are increasing every year. This is great for mobile advertising business!

With the increased number of smartphone users, the usages of Television and computers have been reduced. Because this pocket device has taken the customer acquisition to a new level where, users are 24/7 browsing for their favorite stuff, even on the go.

Now, let’s have a look to 3 innovative ways of customer acquisition and profit maximization via mobile advertising-

1. Marketing via mobile apps

Mobile application is a proven product demonstration medium. It helps in grabbing the user’s attention by popping in between the apps. As per the requirement of advertiser, these ads can be made clickable or non-clickable. And if it gets noticed by the users, half-of-the battle is won. Almost all small or big businesses use it to acquire & retain their customers. Approximately 90% of the cell phone users use in-built or downloaded apps as compared to browser searching. This unstoppable usages of mobile apps, has turned out to be a fine chance for marketers or brands to reach & target their customers. But this mobile marketing platform is expensive and requires an internet connection to function.

2. Interactive mobile videos

A well designed mobile video ad/message is a great way of consumer engagement and revenue generation. Nowadays, moLotus which is an audio-visual mobile video advertising platform is ruling the entire mobile marketing industry and getting high popularity among top global brands like Samsung, Panasonic, DELL, Proton, TATA, and L’Oreal etc. Using moLotus, brands or marketers can send unlimited personalized and customized greetings, offers and video messages directly into their customers’ mobile message box- "no app-no data" needed.

3. Mobile web marketing

Mobile web marketing or mobile banner ads are probably the oldest form of mobile advertising.These ads appear in the form of bar, column or box containing relevant text and graphics at the top or bottom of the screen. But now, this medium is no longer required by the marketers as many of them think that it fails to capture the audience’s attention because of it’s flashy and annoying nature. Though being a promotion medium, it is expensive and requires an internet connection to work.

As a marketer, if you haven't updated your marketing strategy, then hopefully these above-cited reasons are persuasive enough to make you take a closer look at an investment in mobile video advertising.

Conclusion

Since mobile phone has become an inseparable part of anyone’s life, moLotus, an audio-visual mobile video advertising platform has reduced the usage of traditional digital marketing tools like in-app and mobile web marketing etc.