Manchester SEO Agency Discusses SEO Best Practice for 2019

Search engine optimisation is one of those subjects that never fails to divide opinion. Here is a quick overview of the top methods that we recommend to rank your website at the top of the major search engine platforms in 2019, as Manchester SEO Agency explains.

KEYWORD RESEARCH

You will never waste a minute on keyword research. The more time that you spend doing keyword research the easier that it will be for you to rank your websites in profitable niches. Keyword research is really about taking the error out of the phrase "trial and error." Because when you know what the search volumes are for all the various phrases related to the products and services that you sell, then it becomes much easier for you to prioritise which keywords that you should go after first and in which sequence or order.

Keyword research is now and will always be the holy grail of effective search engine optimisation and digital marketing.

OFFPAGE SEO

Keyword research and onpage optimisation are key to your success, but really they’re the foundation stones or the building blocks. If you website shows beautiful keyword selection and onpage optimisation, but no one has linked to your website, and you haven’t created any links yourself, then attaining those pole positions in the searches for any keyword that has any level of competition could be a tough task.

A lot of people are deadest against link-building these days, but in our humble opinion they’ve been sold a story instead of checking the facts for themselves. In our experience, effective search optimisation is significantly aided by a sensible, natural, keyword sensitive backlink strategy. If we were to say anything else, it wouldn’t be sharing best practice in the real world.

With that said we certainly to not advocate mass directory submissions, keyword spamming with low-quality backlinks or any of the other dodgy, black hat practices that we agree have a real likelihood of getting your websites penalised and removing from the Google rankings.

LONG-TERM VIEW

Given that consequences of having your website penalised are so severe, in that years of work can be wiped out permanently, we always recommend that people exercise a cautious, slow and conservative approach to SEO.

Getting your website ranked is so important in the modern business world, where the visibility of your brand and access and availability of your products and services online can be the difference between success and failure, but that doesn’t mean that you need to take a reckless or cavalier attitude to SEO. In fact, quite the opposite.

You want your website to show up at the top of the search engine rankings as quickly as possible of course, but business success often comes from having predictable and continuous revenue streams, and that means hugging the top of the search engine results for months and years to come, not simply weeks.

Don’t do yourself a disservice by neglecting to take the time or spend the money to do SEO the right way. Thanks for reading our article on effective search engine optimisation for 2019.