The most popular air freshener brands in the world
No.1 Febreze:
Product composition--Air odors,Fabric odors, pet odors,Car odors,Sport odors,Cooking odors,small paced odors
Channel of distribution --Amazon(ONLINE)?Official Website,Retail Store(Supermarket)
Comment: The product is mainly functional, suitable for a variety of scenarios, to meet the needs of consumers in the actual application of daily life. Febreze's products are based on the removal of odors, supplemented by fragrance.As a brand under the Procter & Gamble Company, it has a good reputation and quality assurance.Social media marketing is doing well, posting dynamics frequently.
No.2 Glade
Product composition --Candles&Wax Melts,Car,Oils&Gels,Soft Surfaces & Fabrics,Sprays and Mist
Channel of distribution --Amazon(ONLINE)?Official Website,Retail Store(Supermarket)
Comment: There are various types of fresheners, and the fragrances are rich in choice.Glade also launched seasonal limited editions.Compared to Febreze's,lack of odor removal, and Twitter, Facebook is not updated frequently.
No.3 Airwick
Product composition-Essential Mist Diffuser,Plug-in Scented oils,Automatic Sprays, Room sparys,V.I.P
Channel of distribution --Amazon(ONLINE),Retail Store(Supermarket)
Comment: Suitable for modern people's needs, most of the products are Automatic Spray.Products can be as part of home decoration,fashion and technological sense.The official website launched "Select Images to Create Your Mood",focus on user experience.However, the product is limited by the use of the scene and requires power support.
No.4 Store brand
Product composition--Air freshener
Channel of distribution --Store
Comment:The store’s own brand saves the cost of advertising and is therefore sold at a lower price than the branded product.The packaging style is flexible and has its own characteristics. It is often in the hot push position of the supermarket to attract local consumers to buy.Consumers accustomed to using well-known brands may be concerned about the quality of the products of the store's own brands.
No.5 Yankee
Product composition--Candles
Channel of distribution --Amazon(ONLINE)?Official Website,Retail Store(Supermarket)
Comment: The aromatic candle is more exotic than the well-known freshener. The candle itself and the container for the candle can be used in a variety of styles and materials. The Yankee also offers the spring recommended fragrance. The official website often offers discount activities, but the audience of the candle is relatively small,and only provides the role of creating an aromatic atmosphere.
No.6 Renuzit
Product composition--Air fresheners(cones,automtic,oils,sparys)
Channel of distribution --Amazon(ONLINE),Retail Store(Supermarket)
Comment:Renuzit main products are air freshener.The packaging design is biased towards the family's warmth, including the mainstream freshener products on the market. It is similar to Glade and Febereze products, but lacks its own characteristics. It is more like the replacement of the former two. The social media marketing is better. For example, ins, Twitter often updates the dynamics and draws closer to the consumer.
No.7 lysol Neutra Air
Product composition-Disinfectant Sprays,Disinfectant Wipes,Multi-Purpose Cleaners,Bathroom Cleaners,Laundry
Channel of distribution --Amazon(ONLINE),Retail Store(Supermarket)
Comment:Lysol's main products are all kinds of cleaning products,not a professional air freshener manufacturer,Neutra air is one of them.The product pays more attention to the effect of eliminating odor,suitable for consumers with special needs,but no personalized fragrance customization.The product type is single and they are all aerosol cans.
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