6 Tips for Starting a Business That's an Instant Hit With Locals
If you want to know how important Brian DeLouy, co-founder of Proper Hospitality, is that the hotels he opens reflect the cities where he was built, do not look beyond their names. "Our company is named Own, we call each hotel as the city and then through our brand," explains. "So, for example, in San Francisco, our hotel is called San Francisco Aun and not San Francisco Aoun.
The company, headed by De Loi and its founders Brad Kurzen and Alex Smick, is rewarded with a great value for preserving local things. Although the San Francisco Proper has opened its doors only two years ago, it does work well compared to its competitive group. This summer, the brand will open three new properties in the hot spots of Santa Monica, downtown Los Angeles. And Austin.
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The brand's emphasis on local culture does not have a deep name, of course. In all properties, design, food and drink programs and even the same buildings, San Francisco Proper is located in a historic 100-year-old Flatiron building that reflects its communities. "If we're going to be so local, even in the way we call our hotels, it's very important to be in tune with the environment," says De Loi.
That's how it happens.
- See where your business starts and see what's missing.
"I've been working at the Viceroy hotel group for a long time, and as part of the hotel business, they always ask me recommendations, I'm from the Gulf region, so people will say," Hi Brian, you're a member of great hotels where you think I should stay in San Francisco? I did not know what to suggest, which was very surprising... In this stunning city of many talented people and its great architecture, it makes sense to have a great hotel. There was nothing widespread in a major location that inspired me enough to recommend it to our friends and family, or to provide the kind of experience that San Francisco felt needed. "
2. Keep an outsider’s perspective."Eight years ago, when we first found the building and started the capital raising process, many people thought we were crazy about wanting to set up an upscale hotel on this market street, next to Tenderloin, where things were very narcotic. Certainly did not feel comfortable or luxury. But like foreigners who have returned to the city, we have seen the opportunity not seen by the local population: it is located in the city center, where all kinds of public transport options pass, and there are many beautiful historic buildings nearby... we feel as he has the opportunity to regain his post. Today, there has been an important renovation: new apartments, condominiums, shops and restaurants, in addition to major technology companies such as Twitter, Uber and Spotify have captured these symbolic buildings. "
- Incubate the community.
"We opened in places where we really enjoyed spending some time for ourselves, and what we discovered was that if we enjoyed a location or saw potential somewhere, our customers would share our feelings." The funky design, local food and drink and the cultural connection with the community are a kind of sound premise, and we are pleased, or not secret, sauce is to connect with the best local creative talent in all the worlds that make up the hotel: design, health and well being, programming, The things that dominate us. "
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- Even better, be part of the community.
"I was living in Los Angeles when we bought the building and decided to move to San Francisco and live in room 211 from the hotel.I arrived here for about a year.There was one hotel or two stars without renovation, with a brick façade on the ground floor. It was logical for me to get up and be on the ground, literally, and I really have a chance to meet everyone in the community. So we met Josh Harris and Morgan Chic Of BVH Hospitality, they are leading the drinks side of our cooking program today. "
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- Be patient.
"Especially in real estate and hotel development, it's a long process, and hotels are exciting, but the process of developing hotels for years is very long, especially how to do it, in emerging neighborhoods and with many partners involved. Most of the founding partners we talked to almost took the opportunity. It was hard to tell us "no" many times, and where we tend to make hotels the places where it is difficult to get rights with hotels, it is a comprehensive, challenging, very important. "If you want to know how important Brian DeLouy, co-founder of Proper Hospitality, is that the hotels he opens reflect the cities where he was built, do not look beyond their names. "Our company is named Own, we call each hotel as the city and then through our brand," explains. "So, for example, in San Francisco, our hotel is called San Francisco Aun and not San Francisco Aoun.
The company, headed by De Loi and its founders Brad Kurzen and Alex Smick, is rewarded with a great value for preserving local things. Although the San Francisco Proper has opened its doors only two years ago, it does work well compared to its competitive group. This summer, the brand will open three new properties in the hot spots of Santa Monica, downtown Los Angeles. And Austin.
Hospitality news India
The brand's emphasis on local culture does not have a deep name, of course. In all properties, design, food and drink programs and even the same buildings, San Francisco Proper is located in a historic 100-year-old Flatiron building that reflects its communities. "If we're going to be so local, even in the way we call our hotels, it's very important to be in tune with the environment," says De Loi.
That's how it happens.
- See where your business starts and see what's missing.
"I've been working at the Viceroy hotel group for a long time, and as part of the hotel business, they always ask me recommendations, I'm from the Gulf region, so people will say," Hi Brian, you're a member of great hotels where you think I should stay in San Francisco? I did not know what to suggest, which was very surprising... In this stunning city of many talented people and its great architecture, it makes sense to have a great hotel. There was nothing widespread in a major location that inspired me enough to recommend it to our friends and family, or to provide the kind of experience that San Francisco felt needed. "
2. Keep an outsider’s perspective."Eight years ago, when we first found the building and started the capital raising process, many people thought we were crazy about wanting to set up an upscale hotel on this market street, next to Tenderloin, where things were very narcotic. Certainly did not feel comfortable or luxury. But like foreigners who have returned to the city, we have seen the opportunity not seen by the local population: it is located in the city center, where all kinds of public transport options pass, and there are many beautiful historic buildings nearby... we feel as he has the opportunity to regain his post. Today, there has been an important renovation: new apartments, condominiums, shops and restaurants, in addition to major technology companies such as Twitter, Uber and Spotify have captured these symbolic buildings. "
- Incubate the community.
"We opened in places where we really enjoyed spending some time for ourselves, and what we discovered was that if we enjoyed a location or saw potential somewhere, our customers would share our feelings." The funky design, local food and drink and the cultural connection with the community are a kind of sound premise, and we are pleased, or not secret, sauce is to connect with the best local creative talent in all the worlds that make up the hotel: design, health and well being, programming, The things that dominate us. "
hospitality industry trends india
- Even better, be part of the community.
"I was living in Los Angeles when we bought the building and decided to move to San Francisco and live in room 211 from the hotel.I arrived here for about a year.There was one hotel or two stars without renovation, with a brick façade on the ground floor. It was logical for me to get up and be on the ground, literally, and I really have a chance to meet everyone in the community. So we met Josh Harris and Morgan Chic Of BVH Hospitality, they are leading the drinks side of our cooking program today. "
Hospitality news India
- Be patient.
"Especially in real estate and hotel development, it's a long process, and hotels are exciting, but the process of developing hotels for years is very long, especially how to do it, in emerging neighborhoods and with many partners involved. Most of the founding partners we talked to almost took the opportunity. It was hard to tell us "no" many times, and where we tend to make hotels the places where it is difficult to get rights with hotels, it is a comprehensive, challenging, very important. "
- Be faithful to your vision.
"We have a very clear vision of what a suitable hotel is and I think it is important to maintain confidence in your vision.There were many critics who did not simply feel that it was the right step to create a luxury hotel in the lifestyle of this San Francisco location, but we stayed faithful to our vision. Today, we are doing very well with our group of companies, because we continue to stick to them, we are increasing the game in San Francisco with our hotel every day. "
- Be faithful to your vision.
"We have a very clear vision of what a suitable hotel is and I think it is important to maintain confidence in your vision.There were many critics who did not simply feel that it was the right step to create a luxury hotel in the lifestyle of this San Francisco location, but we stayed faithful to our vision. Today, we are doing very well with our group of companies, because we continue to stick to them, we are increasing the game in San Francisco with our hotel every day. "