Understanding The Intricacies Of SEO

It has been some time now that Google has been the undisputed king of the entire internet. It will also be safe to say Google possesses the majority of the internet search volumes. Search volumes translate into rankings and let’s admit it that a good ranking is everything we wish for. Ranking a page high in browsers is always the first priority so as to make sure that the venture ends up in success rather than failure. But the question that still remains standing is what are the factors that in reality determine the ranking of a page?

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Fortunate for you we have broken down all the GOOGLE ranking techniques down to the core. In the following case study, you will get access to an in-depth analysis of tips and tactics to get the best ranking for your web pages and internet content.

1. Say No To Temporary Links

Temporary links surely seem to be lucrative but unfortunately, Google seems to have recognized this trick. Google now catches people who create temporary and spammy links. Just stay away from them, simple.

2. Requesting Reconsideration

It is very normal for a website to suffer a penalty. But this can be fixed very easily by putting in a reconsideration request.

3. Google Dance

• Google Dance’ is often misunderstood by people. However, it is not that complicated. It is simply the time period in which Google rebuilds its rankings. This translates into the search results on the browser flu7ctuating for a time period of 3 to 5 days. This is basically a way to find out if a website is trying to fool Google’s algorithm or not.

4. Disavow Tool

The Disavow tool is an exceptional tool that can be used for the advantage of websites that have been at the receiving end of negative SEO. Users can remove algorithm or manual induced penalties from their websites.

5. Google Sandbox

Ever heard of Google Sandbox? It is basically this concealed space where new websites with a sudden inflow of links are put in in order to temporarily limit their visibility in search engines.

6. Link Selling

When it comes to SEO and getting your website a good competitive rank on search engines, link selling is a big red flag. It harms your website’s visibility by affecting the ranking of Google’s PageRank. ‘PageRank’ is Google’s own algorithm to determine the rank of a webpage based on its importance and relevance.

7. Say No To Duplicacy

Duplicate content is a straight no. No matter how good it is or how good you are at modifying the content or twitching keywords. The duplicate matter will always lead to search engines rejecting your content no matter what.

8. Page Loading Scheme with HTML

To understand this point, you need to visualize a scenario where you are waiting for a webpage to load and it just does not. The real problem here is that the desired webpage is taking too long to load. Now search engines like Google take note of these things and consider them as factors for SEO rankings. Simply put, pages that take time to load will not get higher ranks in search results.

9. Page Loading Scheme via Chrome

This is a thing that Google does at times. There may be times when the requested webpage is taking too long to load. In such scenarios, Google uses data from Chrome users to help facilitate the page loading time by considering factors like account server speed, usage of CND and other factors that have no connection to HTML.

10. Canonical Tag = Rel

Implementing this tag helps Google distinguish your web page from other webpages with similar or duplicate content.

11. Optimization of Images

When it comes to images, they should not be taken lightly. Image optimization is an important element of SEO rankings. Factors like Image ALT tag, the file name, the description, and the caption are important for getting a higher rank in search results.

12. Time To Time Updated Content

Updating the content from time to time is very important. This is especially true for time-sensitive information as Google mentions the date when the content was last updated in the search results for the convenience of users.

13. Magnitude Of The Changes/Updates

It is important to understand that simply adding a few extra words will not work. You need to add quality changes to your content in order to make Google take note of them. The rankings highly depend on the quality of the changes that you make in the content.