Easy Way of Boosting Business Profits by B2B Telemarketing and Telesales, and it’s Guaranteed

Do telesales companies in the UK provide a better service than overseas companies? Can overseas B2B telemarketing services damage the image of a company and is it better to pay slightly more and use specialists based in the UK?

Businesses are always looking for ways to cut costs and overheads but at what price when it comes to telemarketing? Telesales companies based offshore almost always charge a lower rate than companies based in the UK, but does this mean they are better value for money? This is a major decision that many business face when considering outsourcing their telemarketing operations to an external supplier.

In the last few years, offshore telemarketing has really taken off but controversy has taken off with it. It makes good business sense to choose offshore contractors for certain business functions such as manufacturing as no UK company can compete with the prices of offshore manufacturing and labour. Rates are significantly lower when using an offshore contractor and the savings are generally significant enough that this option cannot be ignored. It is important to remember, however, that when it comes to B2B telemarketing, offshore services can have a huge impact on a business’s corporate image and overseas providers may not have the same standards as specialists based in the UK.

Communication is one of the biggest issues when telemarketing is placed outside the UK. This can be a result of difficult to understand accents or because certain cultural differences make easy conversation a problem. Logistical problems also occur when arranging offshore telemarketing. Training, education and regular site visits are not an option when the telemarketing company is overseas unless the business is willing to travel over there; this will just increase the amount hat is being spent on the service and would make it more worthwhile to have the service provider based in the UK.

Companies are generally advised to outsource any telemarketing and telesales requirements to domestic companies based in the UK especially for business to business sales, lead generation, appointment setting or targeting existing clients. This should always be carried out onshore unless there is a very specific reason not to do so in order for the brand image to be protected and the quality to remain high. Telemarketing companies in the UK maintain high standards and have to comply with UK telemarketing laws which are ultimately less damaging to a company image. Although costs are higher in the UK and British companies are less likely to work on a performance related pay scheme, the quality is likely to remain much higher and a business’s brand is less likely to be impacted.

Serious compliance issues need to be taken into consideration; this is even more important that cost. Eventually, none compliance will end up costing a business more in fines than the overall cost of utilising a UK based provider. UK call centres are much less likely to fall foul of compliance guidelines and using a domestic call centre will allow a business the opportunity to keep a very close eye on the running of the project.

Despite the fact is it much more productive, quality wise in the B2B field, to have an onshore call centre handling this type of activity, large scale consumer acquisition projects are often contracted offshore and are very successful. As with UK companies, there are some really good offshore providers but there are also some terrible ones; weeding out what from the chaff is difficult without visiting the company to investigate their set up.