Top 5 Points On The Importance Of SEO
SEO is one of the best digital marketing techniques to get free traffic. It is the technique that helps us to get free traffic from major search engine i.e., Google, Bing, Yahoo, and DuckDuckGo. SEO is divided into two significant methods i.e., on-page SEO and off-page SEO. On-page SEO techniques are based on the website itself. On the other hand, off-page refers to the link building. In this article, we are going to have a look at the importance of SEO. SEO is offering us a lot of benefits from free traffic to the highest ROI. Let's have a look at the importance of SEO.
Drive Organic Traffic:- SEO not just help us to drive traffic to our website or blog. It helps us to drive the most relevant traffic to our website. As per internet traffic report; more than 75% of internet traffic originates from the search engines. But remember that search engines rankings always matter to drive free traffic from search engines to your website.
Build Trust:- People trust search engines and their results. It means that if your website is ranking among the top results, then it will automatically gain some trust from the peoples. The more you rank high for the competition as well as branded keywords, the more you build trust among your targeted audience.
Better User Experience: UX also matters behind the success of the website. SEO also helps us to improve your website UX. Most of the SEO techniques, as well as search engine ranking algorithms, are based on UX. The more you have solid UX, the more you get higher rankings on search engines.
High Conversion Rate: Conversion rate always matter for every company. While investing in digital marketing services, everyone wants the highest ROI. Email marketing is considered as the most top conversion rate provider in digital marketing. But email marketing is not a free medium. As per the free perspective, SEO provides the highest conversion than any other digital marketing channel. If you give the best UX to the users, then your website gets the better chance for a high conversion rate.
Inexpensive: SEO is slightly cheaper than the other digital marketing methods. As compared with PPC; where we need to pay based on the per click, per view and sometimes per conversion. PPC is always an expensive digital marketing channel. It only provides the best ROI if you implement the PPC strategy effectively. But PPC is not a free technique at all.
On the other hand, SEO is completely free technique. You need to pay the SEO executive or if you are working on your own. You need to spend your quality time with SEO to get the best results from SEO.
Conclusion
With the help of this article, you might get a clear thought about the importance of SEO. SEO is crucial for the small as well as for the large enterprises. Every company can do SEO on a large scale without any investment. SEO needs efforts. The more you make efforts for SEO, the more you get the chances of higher rankings in SEO. If you still finding it difficult to do SEO or confuse about the importance of SEO, then take the help of a digital marketing company in Chandigarh.