How Can an SEO Consultant Help You?

If you are investing in SEO, but unaware of why you are not getting the results, you need to reach out to the best SEO consultant in Birmingham. The responsibility of an SEO consultant is to provide expert recommendations and strategies on how SEO efforts can be improved. An SEO consultant is someone who has knowledge about all aspects of SEO and can assess the existing state of a business, as well as, review their online presence.

As you know, search engine optimisation is an ever-evolving process, and therefore, there will always be scope for improvement. You cannot expect to implement a few SEO strategies and forget. It is a continuous process and this is where SEO consultants can help you. After a thorough review of your present situation, the consultants will tell you what has to be done to get the results that you are hoping for.

Below given are some of the areas of SEO that a consultant can help you fix or improve.

Off-page SEO

Off-page refers to all the activities that are happening off the website. A very large part of off-page SEO has to with a website’s link profile. An SEO consultant can help assess and review the link profile of a website to determine if there is room for improvement. Since links are one of the important ranking factors of Google, it is crucial to make sure that the website link profile is relevant and strong.

When it comes to analysing a website’s link profile, a consultant usually looks for the number of backlinks, referring domains and Nofollow or DoFollow links, the anchor text profile, the relevancy of incoming links and so on.

Unless you have the right tools and resources, it will be difficult to assess your website’s link profile. There might be several spammy or toxic links that are preventing your business website from ranking. You need to engage a professional consultant for a thorough analysis.

On-page SEO

On-page SEO refers to all the activities that take place on the website. This includes internal linking, content marketing, schema markup, keywords, headline tags, title and description tags, broken links, page speed, redirects and so on. The SEO consultant’s job is to review the website and find out errors that can be fixed. Website errors can be spotted with the use of SEO tools and professionals consultants have access to that.

Simply put, the job of an SEO consultant is to analyse websites and existing SEO strategies, and come up with expert recommendations and suggestions on ways to improve. They can help you fix errors and acquire a top ranking position on the SERPs. So, get a professional consultant onboard.

Nhance Digital is one of the premier digital marketing agencies in the UK. They are dedicated to helping businesses establish themselves as major brands on the Internet. They are also hailed as the best SEO consultant in Birmingham as they provide consultancy services.