How AstroTalk Became The Best Online Astrology Website In India?

The business world might appear buttoned-down from the outside – but in reality, it’s a lot more interesting than you might realize. Many entrepreneurs are known for their colorful characters, both at work and in personal lives and few just mesmerize you with their journey of starting up. After all, following rules and staying inside the lines doesn’t often make for business success!

First and foremost, to all those who might be struggling in some way or the other, let me tell you that nothing comes easy in life but if you keep trying, right opportunities will find you, eventually.

From being a non-believer in astrology to launching the biggest brand in this field, sharing all the ups and downs that came in his way and how he became a successful entrepreneur. Presenting the journey of Puneet Gupta, Founder & CEO of AstroTalk :

I often come across this question from my friends in a very astonishing way, "How come you into Astrology?," as I had mocked everyone who ever talked about astrology. However, today I am proud to share my journey with everyone.

Back in 2013, I quit my job with Nomura to pursue my dreams but things didn’t go as planned and I struggled for a year and exhausted my savings. In order to make ends meet, I went back to Mumbai and did some odd jobs as I was not getting shortlisted for any technology job interviews, sighting a gap of 1 year. After some networking, an old colleague referred me to BNP Paribas and I got the job at a pay cut. After working there for a year, I got in touch with one of my school friends, who later went to IIT Delhi, and we both planned to start an IT services company. It was time to put down the papers yet again, and I typed the resignation letter with full enthusiasm (that time I didn’t have to look for email templates on google) but I got very anxious before sending it, as the old struggling days started haunting me.

As I was staring dead at the resignation email, one of my colleagues came over and inquired, "Is everything okay? You look lost." I showed her my resignation letter and told her how my own negative thoughts are not letting me do what I really wanted to.

She looked at me with empathy and said, "I can see your birth chart and tell you what to do as per Astrology. What are your birth details?" and she opened one very badly designed app on her phone to input my details. I was shocked and amused at the same time. I promised myself to hire good UI/UX designers to develop better apps than that).

"Like seriously? Do you really think I believe in all this? Padhe likhe hoke aap andh vishwas faila rahe ho!" I scolded her but I wished I could get some help.

She waited for me to complete and demanded, "Are you done? Now tell me your birth details. I don’t care if you believe or not but let me try to help." I shared the details as I would rather not mess with a senior. But knowing her coding skills, I could totally judge that she would screw up in Astrology as well.

As she was analysing my chart, I waited curiously to know the outcome, the way I had waited for my 10th standard board results. There is something about Astrology, it doesn’t matter whether you believe in it or not, but it fascinates you like nothing else. However, as I didn’t trust her and would never had liked to take a biased decision based on Astrology, so I quickly sent the resignation letter and locked my screen. Meanwhile, she was done with her calculations and it was time for the results.

"You are Leo Ascendant and your Sun is exalted…" I interrupted her in between and asked, "I don’t understand all this. Please tell me something about my past to make me believe you," Trust me, I was such a spoiler at that point of time!

She mocked me this time but after hearing that I was convinced that she knew Astrology as good as she possessed the knowledge of Database designing.

Then she told me many things about my past to make her point including the exact date of my accident in my school days, which was indeed the most shocking aspect. Once she started observing changes in my body language, she stopped telling me about my past and pointed the main question. She not only predicted the past correctly but was also such a nice observer of my body language at that point of time.

Due to positions of Rahu and Saturn, their are chances that in the next 2 years, my career will be rise with an exponential rate and more opportunities will cross my path. Calmly she made a prediction and smiled looking at me. But honestly, I was pretty much not sure if that smile was for a true prediction or a virtual win over me.

I exclaimed "Just 2 years" with a sheepish laugh as I had to pretend that I was not interested.

Like every other story, this story was also filled with some twist and turns. The twist was that my business partner might leave after 2 years from then and I would face some issues in resuming the business and it might take a year to pivot to a new venture, She assured me after noticing my not-so-good body language.

She finally told me to send my resignation letter, that was indeed something with she observed that I wasn’t mocking anymore and had surrendered myself, unlike a Leo.

After that, I served my notice period and came to Noida and started an IT services company named CodeYeti in April 2015. We managed to scale up very quickly to 45 employees, serving about 15-20 clients at a time and clocked a revenue of $0.5 million in the first year itself. We started working for big enterprises like Yamaha, Green Ply along with startups.

Everything was going well until my partner told me that he is not getting a kick from the services business and wanted to do a tech product. We spent the next 6 months on 2 products but ended up wasting capital as nothing seemed to work and he finally quit in March 2017 to do something else.

And that reminded me about the prediction, my ex-colleague had made about my partner’s exit. I called her after a gap of 2 years and told her about how her prediction turned out to be true. I could sense the happiness in her voice as her prediction came true but she showed concern as it was a loss for me. Gradually, she knew everything about CodeYeti as she followed our social media channels and congratulated me for what we had achieved in such a short duration.

I paused for a moment and proposed an idea, "How about I start a product in the field of Astrology and I become your first customer?".

"Yes!! You can work whenever you have time and you can interview and train other astrologers and we will keep hiring. You can become their mentor and take care of the department of Astrologers", I said in excitement.

She straight away asked for a deadline when we would probably start with this idea.

And then, there was the ultimate turn – I worked on developing the product of AstroTalk within a month and assigned a dedicated technology & operations team to it. That was a turning point for me. And AstroTalk established itself as one of the best online astrology website in the field of astrology.

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