10 Chinese Food Packaging Trends to Attract Customers
There are many kinds of cuisines that are available all around the country. One of the most famous type of food is Chinese foods. Not only are the flavors of the dishes unique but the designing of the food packaging is different compared to others too.
These are some of the reasons that make Chinese restaurants stand out. If you are opening up a Chinese restaurant, then there are certain food packaging trends that you should know of to attract customers to your brand. We have comprehensively described the top 10 Chinese food packaging trends that have been observed in the market recently.
1. Use of Recyclable Material
People all around the world are opting for eco-friendly options especially when it comes to packaging. In the same way, Chinese food places have started to use recycled cardboard or paper to make their food packaging. This way as a company, a positive role can be played to curb the drastic effects of climate change. Using recyclable materials also helps create less waste as these materials decompose way faster than plastic and the like.
2. Oriental Imagery on Packaging
Chinese heritage and places have always featured on the takeaway boxes. It is a good idea to have such images on the packaging as it gives a very authentic vibe to your food and business. There are many important places such as old palaces that can be featured on the boxes. This will not only attract the locals but will also help create a personal connection with the Chinese audience. Indirectly, this will boost your sales. But do not forget, your Chinese food boxes should come with company’s logo.
3. Boxes That Turn Into Plates
This is one of the most innovative ideas that is trending. When ordering or taking away food from the restaurant, the customers can use the Chinese food boxes as a bowl and as a plate if unfolded. This way there is less hassle of cleaning dishes and the functionality of the custom Chinese box just increases. People will prefer to buy food from a place that provides such boxes as it is human nature to choose the option that provides the most ease.
4. Food Boxes with Handles
Using the handles, carrying food becomes easier. It also reduces the use of plastic bags to carry the food. Chinese takeout boxes come with either a paper handle or a steel one. Both are effective as they increase the ease of mobility for the Chinese food. This too provides more ease and comfort and will lead to your company attracting more customers.
5. Color Combinations
There are certain color combinations that are widely used in the Chinese food industry. They include red, black, white and yellow. These are colors that have been associated with Chinese food since a long time. If you are a new startup that wants to sell the cuisine, it is a good idea to stick to these colors so that your target audience can readily recognize and relate.
6. Shift to Small Packaging
People prefer to have smaller single time servings available for their food. If you provide single serving when it comes to beverages or food people are more likely to purchase your brand as compared to others who do not. This is because it becomes a hassle to store the leftover amount of food and hence people would rather buy a single serving that they can easily have on the go.
7. Reviving the Cultural Elements
There are certain days such as the Chinese New Year that must be taken advantage of. On these days or related to these days, you can create a Chinese food box. This trend will also help you connect with the Chinese customers especially and may make your food business their favorite Chinese spot.
8. Disposable Material for Packaging
Disposable material for food packaging is important so that it can easily be thrown and you can be sure that it will decompose soon and not cause any waste. This trend is gaining momentum as the disposable solutions present now are eco-friendlier than those that were available before.
9. Offer a Shareable Experience
Shareable here refers to both being able to be shared with your friends or family physically and online. You can make use of different compartmentalized food packaging to create a shareable option for a group of friends. You can also use the specific dates and cultural events to create a unique Chinese food packaging that would look great when shared on the social media. This will generate more sales as the more people put pictures of your food/ food packaging up, the more people you can reach and ultimately also reap the monetary rewards.
10. Paper Packaging
Paper packaging like other types of eco-friendly options is being used more frequently. This type of paper decomposes easily does not create much waste even if it ends up in a landfill.