How To Choose Typeface In A Custom Logo Design

Choosing the right typography is very much the first step of adding life to your Logo Design. Typography in essence, is not a mere combination of fonts with fancy colors; In actuality, it is the very communication medium that represents your brand in a manner in which even 500 bedazzled words never could.

Typeface, just like colors, elicits different emotions and showcases unique personas that are distinctive to particular fonts. Where certain typefaces may depict professionalism, many are drifted more towards the creative side, and can prove to be a practical choice for illustrating creativity, innovation, and novelty.

What Typeface You Choose For Your Logo Design Is Dependent On What You Want To Showcase Through Your Brand

In the contemporary digitally aligned world, logo designers have a plethora of typeface selection available. Many logo designing tools come pre-installed with ample selection of typography, whereas many developers offer premium typefaces at minimal costs. Regardless, of whatever option the designer chooses, the bottom line is that every designer has ample of options to choose from, and the maxim – the more the alternatives the difficult the choice – fits as aptly as it could under this manifestation.

While surrounded by thousands of alternatives, choosing the apt typography is an art only a handful of logo designers have mastery in

When designing a logo, hundreds of fonts coupled with thousands of design elements and millions of colors, bring forth trillions of possibilities as to how a custom logo can be constructed. And Since every marketing effort is spearheaded by the logo design of the company one way or another, choosing the typeface perfectly becomes a dauting task for both the owner and the designer.

How To Ace The Typography Selection Process?

If all the leading brands` logo designs are observed perceptively, it can be conspicuously discerned that the typography selected for each logo has been so sedulously chosen that even a minimal change in the font size can lead the entire logo design to fall apart.

Gleaning through an ample supply of leading custom logo designs, researching thoroughly through each subtle, yet significantly vital element of typography, we bring forth this guide to delineate the do`s and don’ts of choosing a typeface for your logo, and how your chosen typography can be the very element that dovetails your entire logo design together. Without further ado, let`s get straight to the basics.

Choosing The Right Font

Yes, there is a wrong font, and we simply CANNOT emphasize enough on the importance of how its opposite can be the very reason your logo design becomes a hit! There is always a specific font, for specific brand of audience, for a specific timeframe; so choosing what font at what time is a question that needs to be answered at the onset.

As briefly described above, fonts need to be chosen on the basis of your brand`s offerings. While a "Times New Roman" may add significantly to your brand`s reliability and credibility, "Cooper Black" will significantly help your brand portray playfulness, energy, and inventiveness.

What typeface you choose, reiterates what your brand stands for. So, choose it wisely, let the correct fonts do all the talking for you to your customers.

Acing The Readability

The key to success of a logo design lies in its readability and visibility. Correct typography will not only make your logo readable but will also accentuate its beauty and graphic quality.

Customers do not purchase what they cannot understand. And if your logo doesn’t demonstrate what it represents, it is highly unlikely that your customers will procure your brands offerings, let alone engage with it.

For this purpose, professional logo designers uphold the importance of apposite graphic-font ratio, and assure that the typography entailed in the logo design is of the appropriate size (not too large neither to small), as it not only increases the readability, but also adds significantly to the overall impression the logo imprints.

Appeal

Your logo must carry its own appeal and the correct typography will add to it. The perfectly crafted custom logo design has every single one of its elements in congruence. Whatever the coupling of colors and graphic elements represent, it is furthered by the typography chosen for your logo design.

COLOURS

Colors though surely do not matter when it comes to human beings, however, the same can’t be said it when it comes to logos. The type of colors you choose sets a primary instinct on your target-customer’s mind, as the brain is wired to associate stimuli to a particular responses.

Renowned American psychologist, Faber Birren, in his celebrated book "Color Perception in Art" elucidates how specific colors elicit particular responses. Red for instance showcases danger and love, while green resonates nature, and so forth.

Likewise, every color engenders a specific reaction, and what colors you choose for your logo design, more specifically your typography, resonates what you want your brand to showcase. KEEPING IT SHORT

Typography is more important than you can give it credit for. While the typeface itself is a miniscule element of the entire logo design, as a whole, it is extensively responsible for sending a clear-cut message, along with aptly shaping the customer`s perception about the brand.

The typeface in essence takes shape of the logo design`s forefront. The colors, graphics, and other subtle elements do bring the logo together. However, the typeface of the logo design is the only stimulus which the customers perceive, comprehend, and respond to.

All in all, the typography in a logo design is a cardinal element, and this can be evidently fathomed by the efforts that all the leading brands in the world have put in designing their logos.

Indeed, acing every proportion perfectly is a daunting task. However, not impossible! With these very basic, yet quintessential, guidelines by your side, we can assure you that your next logo design, especially the typography, will not only be aligning your brand`s forefront amidst the leaders in the industry, but will also be harmonizing all your logo design elements and will definitely prove to be the very reason your brand`s logo will come to life.