Bing PPC Management Agency: Effective Reasons to Choose Bing Ads

With Google controlling around 80% share in the online traffic, it is very easy to prefer it over Bing. But it is very hard to ignore Bing as it accounts for 33% of the US online search volume. Bing PPC ads operate on Microsoft’s three popular search engines that are Bing, AOL, and Yahoo. When a company uses its ad campaign on Bing, then its content is shared across all of these above platforms. There are over 5 billion monthly searches made on Microsoft networks, and this makes Bing PPC an essential marketing tool for paid ad campaigns. With the help of Bing PPC management company, your company will get a huge opportunity on Bing ads in generating organic leads at relatively lower campaign cost than Google AdWords. Here are a few reasons that you should choose Bing Ads over Google AdWords.

Reach 30% of the US Consumer Market

Including Bing Ads to your digital marketing campaign will rapidly increase your website traffic and conversions as it holds more than 30% of the search marketplace in the US, with partner searches from Bing, Yahoo, Amazon’s Kindle, and Apple’s Siri. Ignoring Bing Ads means ignoring a large market portion that can affect your website traffic. The search volume of Bing is continuously increasing over the period and the companies should keep that in mind.

Less Competition then Google

Bing Ads is often a second choice for numerous advertisers. For this reason, there is very little or even no competition on Bing Ads then Google AdWords. Since the competition is much less on Bing, it becomes much easier for the company to get the traffic they need. In some of the cases, your company is the sole bidder for certain keywords.

Affordable Advertising

By using Bing Ads, your company will get affordable Cost-Per-Click that means your campaign will receive higher ad ranking and a better click-through rate. Even though the platform does get not as many as higher people, but these advantages are more than enough to invest in Microsoft’s ad platform.

Better ROI

The obvious result of a lower cost per click is getting a higher return on investments. However, it is important to know that only CPC is not the only factor in better ROI, but the use of relevant keywords with relevant ads is also important to get you to a higher ROI.

Easy to Set Up

Setting up in Bing Ads is very easy and takes less time. Bings allow with the option to copy your AdWords campaign directly from Bing’s software interface. You can not only import your company’s ad campaign from google but also you can optimize your same ad campaign in Bing Ads. It will give you a better result if you optimize your ads campaign on the Bing Interface.

Reach Global Audience

Bing Ads not only allows the advertisers to target potential customers in the US but also allows advertisers to promote their product at a global level. Bing ads provide the option to change demographics based on gender and age targeting by default.

Running a campaign on Bing Ads is not easy, as you need certain expertise and skills to effectively run. Therefore, by working with a suitable Bing PPC management agency you can efficiently drive your Ad campaign on Bing.