4 options to share clickable links for your Instagram account
Instagram is a great tool to connect with new followers and market your brand. If you are using Instagram for your business, you know how tricky it is to drive more traffic from it to engage more users and get more real IG views, likes and comments.
Well, one option to get more people to your website using Instagram is to share links. In this blog, we will share some ways to share links for driving traffic to your site using Instagram.
Let’s explore these ways
Option 1: Adding link to Instagram bio
The simplest way to add your website link is through Instagram bio. It is the only place where all account holders can share a link to their website, blog or app.
The link you share in your bio is for all users who go through your website. The other options that we will discuss later in the blog target more specific users.
The best strategies for sharing links in bio are:
Posting the link to their mobile website or app
Posting the current post’s link and changing it frequently. But this will mean that a person who saw your post from a month back won’t find its link in the bio and that can be a problem.
To solve this issue, you can share transient links via IG stories. You can save that content as permanent highlights that have clickable links.
Option 2: Make use of a link service to share multiple links
When marketers started using Instagram, link service was popular, and now with new design and capabilities, they are famous again.
There are numerous formats, like Linktree, which allows you to present your followers with a list having numerous clickable buttons.
Make sure that the style and color of the link match your Instagram feed, otherwise users will lose trust. One known Instagram account using Linktree is The Good Quote.
Option 3: You can share links in Captions
Normally, you cannot share clickable links in captions. It doesn’t mean captions are useless, they connect with the audience more and the relevant hashtags used in it can be effective.
To share clickable links in captions, these strategies can work:
You can share a brief link
With Bitly or similar tools, you can shorten your link so that users can remember or copy it with ease.
Give instruction in captions
Tell the people about how they can visit their website or app for more such content or product. Give them specific direction telling them that the link to the website is in the bio or stories and write a shortened version of the link as well.
Option 4: You can add swipe-up links to IG stories
Some businesses have the option to share live links in Instagram stories. Since IG stories last for only a day, you can share links to new content. It includes promotions, seasonal events or flash sales, or so on.
A customer only has a 15-second window to react when checking a story, so make your CTAs clear. Tips: