Pinterest marketing methods: How to pin on Pinterest

Using Pinterest to grow your blog is a great idea when you are starting out. However, it can be pretty challenging to do so well. There are many ways to be successful on Pinterest using Pinterest marketing. The most important part besides creating good pins is your pinning method. Pinterest marketing methods are generally divided into two categories: manual pinning methods and automated pinning, also called scheduled pinning.

Manual pinning is probably the most commonly used Pinterest marketing method for beginners. However, you'll see that a lot of more established Pinterest profiles use scheduled pinning instead or combine the two. Let's discuss the pros and cons of both manual pinning and scheduled pinning. So that you can make a good decision on what method is best for you.

Manual Pinning: the basic Pinterest pinning method

Manual pinning includes loads of different kinds of pinning strategies. But what they have in common is that you go into Pinterest yourself and pin or repin each pin yourself. Now, to really call manual pinning a pinning strategy you need to take it a step further than just pinning your pins to Pinterest once or twice.

Luckily there are quite a few resources out there to help you find the perfect manual pinning strategy for you. One of the most popular courses is Pinteresting Strategies by Carly Campbell. In this course, you get a good basic manual pinning strategy you can implement and adapt to fit your own needs.

This course is pretty affordable, so in that regard, manual pinning will always be more budget-friendly than scheduled pinning. To find out if this course is a good idea for you, you can read this honest Pinteresting strategies review.

The big downside to manual pinning on Pinterest is that it's very time consuming and labor-intensive. So you need to be willing to spend up to two hours each day for a manual pinning strategy to be successful. This will most likely be impossible if Pinterest is not your main source of traffic. Luckily, if you don't have that much time, there is always the scheduled pinning method to try.

Scheduled Pinning: Letting a scheduler do the work

The other popular Pinterest marketing method is using a scheduler. The most popular one is Tailwind, which is also the Pinterest approved one. Another useful scheduler is the integrated scheduling option in Pinterest, but this one is just as labor-intensive as manual pinning.

Using a tool like Tailwind has as its biggest benefit that it will do most of the hard work for you. You can schedule in a pin once to multiple boards and Tailwind will spread these pins out for you. It's also a great Pinterest tool to have if you live anywhere outside the US. Because you'll likely be asleep when most pinners (American pinners) are active. So, a scheduler enables you to pin at peak times, without you having to get up in the middle of the night. If you want to learn more about using Tailwind for Pinterest, you can read this Tailwind beginner's guide to help you get started.

Now there's one huge downside to using Tailwind and that's its price. Unlike the one time payment of a manual pinning course, you have to pay a monthly fee. And this fee is steep. So if you don't have the budget for it, then you may need to start out by manually pinning until you can afford to use a scheduler.

Conclusion: Which Pinterest marketing method is best for you?

In the end, both manual pinning and scheduled pinning can be used as a Pinterest marketing method to grow your blog traffic. Both of the pinning methods have their pros and cons, but both are a possible way to success. When you're trying to decide which one is best for you, there are two things to keep in mind: price and time.

The first thing you need to decide is if you have the budget to even consider using a scheduler. The second thing to keep in mind is how much time you are willing to spend on the Pinterest platform. If both of these are of no consequence to you, then I suggest starting out with manual pinning to grow your profile and spread your pins until it becomes too much to manage. Then you can always transfer to using Tailwind once your Pinterest profile has become more successful.