The Importance of Keyword Strategy in Ads Campaign

Keywords play an essential role in all PPC marketing. They are the starting point for connecting the user’s interest and purpose of your ad campaign. Everything depends on the keywords you choose. For suppose a keyword that materially can improve your ad campaign is not found in your account, then your ad campaign might not hit all the goals. So, here I’m presenting to you the importance of keyword strategy and make your ad campaign much more effective.

Let us get started with KEYWORD BASICS

In this we will get to know how to choose the right keywords for various marketing ad campaigns, mark my words here, I said, will get to know how to choose the right keywords and not the perfect keyword. Firstly understand why your customers are searching for and how they are searching. Based on this we can make an effective ad campaign. Let us see some of the aspects related to keyword search:

Long-tail vs. Short tail: A short tail keyword is also known as head terms. If you want to get more organic traffic, short tail keywords will help you rank high. But there is also a huge competition for short-tail keywords. The focus will be low, as they are very general keywords, your search may not get targeted. Coming to the cost of an ad campaign, it is very high. Because the competitors are buying the short-tail keywords, as the competition increases the price also increases. And finally, the conversion rate is low even if you get 20,000 visitors and 200 clicks your conversation rate may be one or two customers.

Long-tail keywords are like finding cold water in the desert. Here, search volume is low and competition is also low. For suppose you made a search on a specific keyword like "digital marketing companies in hyderabad," and you are getting good amount of traffic. During such situations, the good news is that a few others are also selling the same product but the competition is very low. The focus is high here because customers are finding what they want in your store. Another benefit is with regarding cost. Cost is very low, Google AdWords has reduced the cost for specific and contain more terms. The conversion rate here is high when you have people searching for specific term you get more traffic and more possibility to convert those traffic into leads.

Types of Keywords

There are several ways to group keywords, let us see them

Branded vs. non-branded, branded keywords tend to give quality scores because they draw more traffic to the stores. Since having a lot of traffic is easy to generate leads.

Buying the keywords, this includes what you are selling with prefixes like, buy, purchase, shop for, etc. Include these keywords when promoting on e-commerce sites.

Local keywords, if the location is added in the search query, you place these keywords as local keywords.

Product keywords, these kinds of specific product keywords can increase the campaign’s performance. Again, these keywords are very specific.

Branded vs. specific keywords, branded keywords are those that combination of variations of multiple root keywords. Specific keywords are those variations of the same root.

GOOGLE KEYWORD’S TOOL

Google’s keyword tool provides useful information on search volume trends, CPC, and competitors. It also recommends keywords based on your site information. So start your search by entering keywords that exist in your list. The terms you enter will show up at the top of the chart and suggestions will show up below the chart. They are a lot of other options available in this tool which will enable your campaign more effectively.

CHOOSING KEYWORDS

A good keyword list is done over time. So, it is impossible to get the perfect keyword on your ad campaign. We need to frequently visit the tool to search for the new keywords. Make sure the keywords you choose accurately show your business. When using the Google keyword’s tool, you will be shown with plenty of suggestions and be sure to choose a few that reflect your business. Don’t repeat the keyword, if happens you will be the competitor for yourself. You can use the keyword multiple times if your AdWords campaign is designed in a way that they don’t compete with each other. To check with duplicate keywords, Google keyword’s tool provides a solution- go to AdWords editor and proceed to tools, there you can find duplicate keywords.

REFINING YOUR KEYWORD

Google finds 16% search queries are very new. This means having a selected keywords list is a moving target. Choosing high quality, relevant keywords can increase your ad campaign. Invest in keywords that produce results. Once your campaign is live and receiving clicks, it is important to add new keywords continuously, adjusting match types, and add negative keywords. All these will help you with better performance over time. Make use of the search query data and keyword suggestions from Google to make live your ad campaign.

As the number of new search queries increases daily, finding the keywords that match these new queries, match searcher’s intent and see a good result are the important aspects of letting your campaign strategy live. Finally running a Google AdWords campaign is not about no of clicks you get rather it is all about the number of qualified leads/conversions you get. To explore yourself into Google Adwords begin here with the best digital marketing agency, which enables you to run your business or understand Google Adwords to run your business successfully

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