Why is Direct Mailing Good for Your Mom and Pop?

With all of the new importance on social media promotion, plenty of sales professionals forget that conventional direct marketing is still inexpensive, amazingly practical and versatile. Even if your company has polished its social media efforts, it should nonetheless review its complete advertising and sales method, and consider adding direct mail marketing as a part of it. Here's why:

Direct mail marketing will seize your prospects' attention instantly. Both the Canadian and American postal services conducted inquiries that determined nearly all women and men sort and read their mail on precisely the same day it is delivered. By comparison, emails can remain inside Inboxes for days, and by their very nature, social media messages are short-lived. Direct mail will pierce through the electronic clutter created by constant texts, social media posts and emails to bear an actual, targeted marketing message your prospects will recollect.

Direct mail is notably less pricey than other kinds of advertising like tradeshow booths, radio and television spots and newspaper and magazine advertisements. For sheer cents per piece, you can generate a direct mailing campaign to reach thousands of potential clientele. Direct mail marketing and advertising is, in addition, rather uncomplicated to execute; no design or graphics qualifications are needed. Using an ordinary package of office software products, you can develop a postcard or flyer on your own. Alternatively, you can utilize a direct mail design service online. These services generally control hundreds of customizable templates you'll be able to use to announce your merchandise, business services or events. Volume printing makes it cost-effective to connect with hundreds or thousands of clientele with arresting, flashy and captivating. Another cost-avoidance benefit is available if you send bulk volumes of direct mail. Doing so may make you eligible for postage discounts offered by your postal service.

Another reason why direct marketing is popular and practical is it is a functional form--you can mail your prospects anything from postcards, flyers and pamphlets to three dimensional pop-up advertisements or merchandise samples. The multitude of direct mail layouts that are potential is just about breathtaking, and there are so many creative and eye-catching alternatives.

A major advantage of direct marketing is that you can section your mailing-list into specific classes like "first time buyers" and "repeat buyers," and afterwards concoct different marketing messages to hook each category of client. You can further personalize the advertisements and propositions you dispatch by independently addressing each direct mail piece. Segmentation and personalization each result in higher response percentages, which then means increased sales for your business.

Direct marketing is also measurable. Simply insert a coupon, a reply card or a special redemption code in your direct mail, and then use these mediums to survey how many individuals take action versus how many people do not respond. Your subsequent direct marketing campaign will be clarified by the results of your direct marketing investigation, so that you may continuously refine and improve the call to action you mail to your prospective clientele.

A number of other benefits to direct marketing exist. Try an experimental mailing and see for yourself. You should be pleasingly taken by surprise by the prompt and beneficial results you get. You'll also appreciate how direct mailing can create such a sizable effect at such a nominal cost.

At XPress Promotion, we hatch custom-built, impressive direct mail marketing processess for our clientele. Go to http://xpresspromotion.com/ to learn more.