SEO Agency vs. ORM Company In India – Whom To Consider

Author: Media Trenz

It is not new for people to get confused between ORM and SEO. While both terms stand for different meanings and have different jobs to do; still most people find ORM and SEO to be indistinguishable. ORM or Online Reputation Management is the effort, made to influence what and how your targeted clients and audiences think of your brand or individual when noticed online.

With a well-planned ORM campaign; you can easily improve your brand’s online appearance. It helps to improve your sites’ ratings, rankings, reviews, search profiles, social media profiles, and websites by getting more online press releases and mentions. Several techniques are being used by ORM Company In India to achieve these goals and Search Engine Optimization or SEO is one of them.

On the other hand, SEO or Search Engine Optimization is an influencing digital marketing strategy where keywords and some other specific criteria are used to push your website toward the top five listings of a search engine result pages. There are several Top SEO Agencies In India who can help you with achieving top rankings on leading search engines like Google, Yahoo, and Bing.

From on-site optimization to quality content development, from link building and off-site optimization to regularly uploading good content online; ORM experts employ many such SEO tactics to improve your brand’s online image and appearance. If you lack the talent to conduct a good reputation management campaign for your brand; you can simply hire any of the best Top SEO Agencies In India and get the job done.

How ORM & SEO Are Interrelated?

ORM employs Search Engine Optimization (SEO) as a primary tool to accomplish its visibility and exposure goals, alongside some other digital marketing tactics like technical public relations, negotiation, content management, and psychology. In a nutshell, SEO is an e-marketing method used as a toolkit of the reputation management campaigns for brands. By hiring the best ORM Company In India; you can easily achieve these goals.

ORM vs. SEO – Highlighting The Differences

Are you wondering about other differences between ORM and SEO? Do you want to know if you should hire any Top SEO Agencies In India or go for a specialized ORM firm for brand reputation management? ORM and SEO work together, but each with a different focus and goal. Check out some major differences between both digital techniques:

  • ORM primarily revolves around multiple websites while SEO focuses on one site.
  • ORM always involves negotiation whereas SEO doesn’t.
  • Reputation management includes legal efforts while SEO is more about link building.
  • ORM focuses on branded searches like company or people names while SEO focuses on searches related to product and service.
  • ORM tactics are employed to improve ratings, reviews, and search results; while SEO only focuses on ranking improvement.
  • ORM methods also remove negative contents from your sites and eliminate the third-party sites; which are not controlled by your brand but SEO doesn’t.