Why Instagram is Essential for Digital Marketing in Mumbai

Author: Parth Rathod

According to a report, there are more than 73 million Instagram users in India. It is not a big secret that Instagram marketing is one of the important parts of Digital marketing in Mumbai, Delhi, Chennai and other parts of the country. Under social media marketing, Instagram has changed the course businesses have to approach their marketing strategies. In a few years, it’s moved from a supportive aspect of a larger marketing strategy to a vital feature. However, businesses still bypass Instagram for their brand and miss out on what could help them for Visual Marketing Tools. Digital marketing consultancies in Mumbai are assisting their client to use this social media platform for promotion. The following are the five reasons why Instagram is a useful marketing tool.

  • Straight Access to the Target Audience:

Instagram creates a personal account for the people and every month more than one million users access it. It is effortless to aim and connect to your target audience. The access is combined with the personal nature of social media marketing. Digital marketing agencies in Mumbai use Instagram to connect businesses to the people, with direct messages and network.

  • Training is not Required:

Like any other social media website, Instagram is eventually instinctual to use. Understanding the fact that a huge platform with a diverse population uses it on an everyday bases. Marketing on Instagram is not rocket science, using it is a painless job. Hiring a digital marketing company for social media marketing in Mumbai makes it more effortless. Agencies have their highly trained experts to manage social media accounts. They have a strong team of digital marketers that has a wide network of people.

  • Cost-Effective:

Again Instagram is just a social media platform, not a specialty program or cutting-edge Google plug-in. Anyone can access and use it for zero cost. Therefore, digital marketing agencies in Mumbai provide this service in a low-cost budget. Hence, Instagram marketing is one of the most cost-effective marketing.

  • Easy Access:

Instagram is an image-based social media platform where people are easily attracted to it. Due to the advanced modern mobile phones with high standard cameras, not only highly trained photographers, anyone can use Instagram. Digital marketing consultancies in Mumbai hire photographers for the photo shoot related to the businesses. Uploading pictures by showcasing various elements of the client, digital marketing firms in Mumbai knows how to connect people.

  • Automation Option:

Last year, Instagram made an API update that helps you to use scheduling tools to plan and schedule the post for Instagram in advance. In this, a user can anytime sit down and set up next week or month's worth of Instagram posts, uploads, scheduling, and later get back to focus on engagement and other core business activities. Digital marketing firms in Mumbai make sure that the posts are properly scheduled and uploaded consistently.

There are many Marketing consultancies in Mumbai that provides social media marketing. One of the best Digital marketing firms in Mumbai is Digimanic. Based in Powai, Digimanic is one of the best Marketing consultancies in Mumbai that provides 360-degree services in it.