Global Gamified Healthcare Solutions Market: Growing Awareness Amongst the Consumers for Maintaining
A Gamified healthcare solution markets is described as the introduction of gamified technology for healthcare systems. This technology enhances the levels of ease with which consumers can operate these healthcare solutions and acts as a motivator for consumers because of its highly interactive user interface. This technology integrates highly engaging technologies such as rewarding systems, reviewing systems and feedback review systems for enhancing the adoption rate of healthcare systems.
Gamified healthcare solution markets is growing due to increasing level of the urbanization and digitalization, increasing number of smartphone user worldwide; the effects of these factors are mentioned below:
- Increasing level of the urbanization and digitalization: With the entire world and most of the industries focusing on adoption of digital healthcare services because of their highly effective nature and overall advancements in provision of quality of services being provided. Due to the urbanization trend prevalent worldwide, the users have grown smarter and have been focusing on being adept at utilizing digital solutions for their daily needs. Integration of digitalization in healthcare results in having a more interactive healthcare system that can help motivate the consumers
- Increasing number of smartphone user worldwide: Along with the digitalization trend, another factor that is enhancing the levels of demand for gamified healthcare services is the significant proliferation of smartphones worldwide. The healthcare providers are focusing on this trend and providing their healthcare technologies and services through smartphone applications in a gamified and interactive manner
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Strategic acquisitions and innovations in offerings by companies in Gamified Healthcare Solutions Market:- In September 2019, TrialCard Incorporated announced that they had agreed for the acquisition of Mango Health. This acquisition will expand the current offerings of TrialCard providing them with the most advanced and latest technological solutions helping reduce the patients at risk by providing a more streamlined approach of healthcare engagement in patients
- In March 2019, Abbott announced the launch of their digital health service for the India region under their "global a:care program". The "a:care platform" provides consumers such as doctors, clinicians and other consumers with the services and information required for attaining a higher quality of healthcare services. This platform not only enhances the quality and efficiency of healthcare systems but rather improves the dependency and burden on healthcare facilities globally
The market is segmented on the basis of product as enterprise based solutions, consumer based solutions; type as casual games, serious games, exercise games; applications as fitness management, medical training, medication management, physical therapy.
"According to Data Bridge Market Research, Gamified healthcare solution markets is expected to be growing with a healthy CAGR of 54.81% during the forecast period of 2019 to 2026"
Some of the major players operating in market are Akili Interactive Labs, Inc., Ayogo, Bunchball inc., EveryMove, Inc., Fitbit,Inc., hubbub health inc, Jawbone, MANGO HEALTH, Microsoft, Nike, Inc., Rally Health, Inc., Reflexion Health, SuperBetter, LLC., Welltok, Inc. among others.
Due to the focus of patients and consumers on maintaining their health and utilizing solutions, the market players are presented with a significant opportunity to target this consumer base as they can be introduced with highly interactive healthcare systems that meet their expectations of maintaining a better quality of health for each individual.
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