How to choose a digital Marketing Agency
Moving to the world of digital marketing is sometimes confusing task for most business owners whose time is crucial. Most business owner need a honest and capable digital marketing partner to manage their online promotion. The increase in the number of digital agencies in recent years has made choosing the right one a difficult task. It doesn’t help that many of companies have little experience and are learning to go.
Choosing the right digital agency is top part of your research. The wrong company can quickly drain your ad budget and negatively impact your branding. So, below is quick guide for finding a digital marketing agency that can help your business grow.
Understand your marketing goal and your budget.
The first step in the process is understanding your needs. The more you can brief your business model in terms of website, (SEO), advertising, social media and graphic design, that would be an advantage for you.
You should consider your expense that you are willing to spend on. Good marketer should be able to work with any reasonable budget and set your expectations accordingly. For instance, a pub is going to have a large amount of social media work and not much advertising, while a pest control business typically has a high spend on advertising and low social media needs.
Understanding your requirements and budget is the No 1 step in choosing the right digital marketing agency.
Make it Clear
Lack of transparency is the most basic and also the most overlooked red flag. Review an agency’s website and, if you don’t see an address, bios and a client list, then this agency is likely not worth your time. If an agency looks like it is hiding something, then it probably is. It’s that simple. For example, there are many offshore agencies making big promises with cheap rates.
Most of our clients come to us immediately after a bad experience, and more often than not, there is little information on the websites of their previous agencies. Full transparency should be the first criterion when choosing the right digital agency for your business.
Credibility is important.
Be sure to determine the agency’s credibility and experience. Read through client testimonials on its website
Finally, does the agency have a decent website? Does the website appear high in search results, indicating its SEO strength? Are its social media pages properly maintained and with quality content?
Consider the client, agency and technical sides.
Most marketers talk about the client and agency sides. You are either on one side or the other. But there is a third side that is often overlooked and often the most important: the technical side.
Understanding website development technologies is critical to any marketing strategy. The website is your mothership and must be built and hosted properly. Ask your potential account manager what sides of this triad they have had past working experiences. If their career has taken them to all three, jackpot! They most likely have a well-rounded view of digital marketing.
Give it a Go.
Once you have shortened your list to only the legitimate contenders, ask yourself what you really want from this relationship. Everybody wants something a little different from their agency relationship. Marketing is supposed to be fun for business owners who are doing all the mundane operational tasks needed to run their business. So, choose an agency that aligns with your personality and availability and is also fun to work with..
The point here is a good one and it’s transferable to the client-agency relationship. From my perspective, the most important factors in choosing a digital marketing partner are
- can they do your job, and
- Would you like working with them? In the end, that’s all that matters.
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