7 Brands Doing Unique Things on Social Media and What We Can Learn from Them

The growing influence of social media in business promotion activities cannot be denied. However, simply having an overactive social media profile can no longer help organizations to get the desired results. In fact, brands today need to be equally purposeful and adaptable to stand ahead of their competitors by having a well-thought-of social media strategy. Discussed below are the things that 9 popular brands do uniquely on social media that other businesses can learn from.

Binge-worthy Instagram Stories With Stickers Posted By Netflix

Netflix has gained significantly on Instagram by adopting a content strategy that is tailored to the social media platform. According to the professionals offering digital marketing services in Gurgaon, the key lesson to be learned from Netflix’s Instagram Stories is to frame each post with concepts and stickers that can help enhance engagement rates.

Selling Clothes Through UGC Is Reformation’s New Strategy

California based retailer Reformation has adopted an innovative strategy to turn customers into loyal brand ambassadors. The customers are provided with an opportunity to feature in the brand’s Instagram Stories and Pinterest Boards by posting their pictures in Reformation clothing. This strategy of appreciating their customers while showing them off helps brands to improve sales.

Disney’s Theatrical Launch Of Disney+ Channel

To promote the launch of Disney+ along with its new social media channel, the media mogul rallied efforts across various social media platforms in an extremely coordinated manner. Even though the theatrics involved were not appreciated by everyone in the target audience, it surely did get them talking. In fact, this strategy can prove extremely beneficial for businesses seeking greater exposure and new followers.

No Frills Created A Bland Yet Unique And Bold Brand Voice

True to its name, the food label ‘No Frills’ has adopted a totally minimalistic social branding strategy. Its plain-talking and bland brand voice have helped it create a unique and bold brand identity. This strategy is based on promoting a product on social media in a tone and according to the character that it would have if the product were an actual person.

IKEA Web Visitors Are Attracted To Its Share-Worthy TV Living Rooms

The Swedish home retailer, IKEA coordinated with the ad agency Publicis Spain to recreate the living rooms of popular TV shows with its furniture. The campaign that was first launched for print and poster, helped increase the brand’s web traffic by 50% in the first week itself. By opting for a social strategy that enables a brand’s product to interact with popular culture can help in establishing effective communication with the followers.

Conversion Of Classic Works Into Insta Novels By New York Public Library

The thought behind New York Public Library’s Insta Novel Series is that if their audience does not come to them, they have to go where the audience is, which translates to social media in modern times. The library used its Instagram Stories to provide readable backgrounds, custom soundtracks, vibrant illustrations, and dynamic animations to adapt works from the public domain as per the specs of this social medium. In addition to helping bring classic stories to life, this strategy also helped the library receive significant exposure.

Wendy’s Attempts To Attract Gamers With Giphy Arcade

Fast-food chains have been waging a social war to attract gamers and now Wendy’s has taken the competition a step further by becoming the exclusive launch partner of Giphy Arcade games. It helps the customers and followers of the food-chain brand to create, play and share bite-sized games on social media. A digital performance marketing agency considers Wendy’s initiative as a powerful way to make people interact with a brand through games besides providing multiple opportunities for the brand to promote its products and services in a fun-filled manner.