Why You Need SEO to Succeed
According to BrightEdge, Search Engine Optimization (SEO) is responsible for 51% of all website traffic on the Internet. This organic traffic ends up generating a substantial 40% of revenue. To put things in perspective, content optimization will be roughly 10 times more effective for your brand than social media activity.
Why does this happen? Well, it’s not enough to be online at this point; you also have to be visible. Odds are that, if you’re not in the first 10 Google results for a series of specific and relevant queries, you’re not reaching your audience. The Internet is huge and, while there is room for everyone, there’s no way that everybody will reach the public.
Basically, SEO is there to ensure that your business reaches the client, so that they know you’re also there.
- SEO Gets You Out of the Invisible 90%
A bit over 90% of all pages on the Internet is not visible. Without SEO, your odds of ending up with 0 visitors is 9 out of 10. No businessman in their right mind would ever invest in such a deal. The key to getting past the crossroads of nil and nothing crossroads is to nurture organic traffic to your domain. Domains referring to your content and ranking high on the search results list for specific keywords that have important value will keep you in the spotlight. These, among many others, are SEO best practices.
- Clickthrough Rate
Approximately 65% of the people who use a search engine (let’s face it, everybody does nowadays) are more likely to click on either of the first 5 suggestions they get in the search engine results page, what experts refer to as SERPS. Close to half of these will inevitably end up on the first link, while a quarter and a third will go to position 2 and 3, respectively. It’s a common practice among desktop users to open all of the first 4-5 results and glance through them before deciding on a brand.
- Better Experience for Your Users
SEO is not just billions of websites vying for the first place. The algorithms behind Google, Bing, DuckDuckGo, or any other popular search tool are built with a mind to improve the experience of the user. Although not yet perfect, their understanding of user experience has reached a point where good SEO practices render your website more reader-friendly.
- SEO is the Bread and Butter of Conversion
Marketers know how difficult it is to convert leads to sales. Fortunately, SEO tools make it possible for specialists to create online marketing funnels. Using search volume distribution, they can determine what content will best address their buyer’s needs. Paid advertising might attract the interest of a potential client, but getting them to actually be interested and consider your product (or services) is an entirely different process. This is where great professionals make their careers and businesses develop into brands.
Overall, these are some of the most important reasons why SEO has become a vital part of any successful business. If you’re still unsure how these optimization tools would apply to your business, don’t hesitate to get in touch with our team and we’ll help you figure things out.